Social media has become a part of the nearly entire population of the world. This has increased the data production that is converted or sorted into useful data. Artificial intelligence (AI) in social media helps filter this data in real-time and converts it into useful information, which is compiled for usage. Advertising through social media is the fastest and most effective way to promote the brand or a product, which has increased the demands for AI in social media market and is growing at a continuous pace.