Location of Things Market (Esha)-converted
                      
 
Market Highlights 
The global Location of Things market, according to the analysis of Market Research Future 
(MRFR), is slated to acquire a significant market valuation of up to USD 38 Billion by 2023, at a 
substantial 35% CAGR over the review period of2017 and 2023.  
Drivers and Restraints 
The major influential factors that are driving the growth of the location of things market comprise 
of the increasing importance of spatial data, the location-based democratization of geospatial data 
for IoT applications, and increase in the adoption of location-based applications across various 
verticals. The increasing adoption of technological advancements, rising expenditure towards 
research and development projects for the development of new technologies, and the increasing 
industrialization across the globe is expected to drive the global Location of Things market over the 
assessment period. 
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Segmentation: 
The global location of things market has been segmented on the basis of application type, location 
type, vertical, and regional. 
Based on the location type, the market has been bifurcated into indoor and outdoor. In this 
segmentation, the indoor location segment is touted to grow at a relatively higher CAGR during the 
review period. 
The application segment comprises of location-based customer engagement and advertising 
platform, mapping and navigation, IoT asset management, location-based social media monitoring, 
and IoT location intelligence. The mapping and navigation segment in the applications accounts for 
the largest market share in the location of things market and is expected to sustain this trend over 
the review period. It is used to study and evaluate data or the image produced. Transformation, 
Spatial extraction, and load enable organizations to regulate the data flow and mapping the features 
of the source data with the destination data. The incorporation of GIS and interactive mapping of 
technology offers comprehensive solutions for workforce management. The retail segment is 
anticipated to show significant growth during the forecast period.  
Retail is all about integrating advanced technologies with the existing infrastructure. It helps in 
delivering real-time offers to customers. Retailers can find ways to maximize product distribution 
by linking e-commerce and location-based technologies.  
Regional Analysis 
The global market for Location of Things technology, on the basis of region, has been segmented 
into Asia Pacific, Europe, North America, and Rest of the World. It has been noted that the North 
America region has the highest market share in the location of things the market and this trend is 
expected to continue over the review period. Technological advancements, widespread adoption of 
new technology, robust internet infrastructure, and the presence of secure domestic solution 
providers are expected to be the major driving factors for the growth of the market in this region.  
The market in Asia-Pacific is anticipated to display significant growth during the review period. 
Large population, technological advancements, and affluent countries, such as South Korea, 
Singapore, and Hong Kong, are the noteworthy factors for the growth of the location of things 
market in this region. The increasing urbanization and industrialization in developing countries 
with positively changing economic scenario, such as China, India, Taiwan, Japan, and South Korea, 
among others are expected to contribute notably to the market growth of Location of Things 
technology in the asia pacific over the assessment period. 
Key Players: 
The major market players identified by MRFR in the location of things market are ESRI (U.S.), Bosch 
Software Innovations Gmbh (Germany), Qualcomm Technologies, Inc. (U.S.), Ubisense Group Plc. 
(U.K.), Wireless Logic (U.K.), Google, Inc. (U.S.), Microsoft Corporation (U.S.), Pitney Bowes (U.S.), 
IBM Corporation (U.S.), HERE (U.S.) among others. 
The major market players are contributing to the market growth significantly by focusing on 
mergers, acquisitions, and strategic partnerships to sustain the competitive nature of the market. 
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market-2965 
Location of Things Market, By Location Type (Indoor, Outdoor), Application (IoT Asset 
Management, IoT Location intelligence), Vertical (Retail, Healthcare, Media, Transport and 
Logistics) - Forecast 2023 
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