Marketing Cloud Platform Market (Rini)-converted
                     Market Highlights 
Market Research Future (MRFR) projects bright prospects for the marketing cloud platform market 
2020 between 2017 and 2023 (which is the evaluation period). We will provide COVID-19 impact 
analysis with the report, offering detailed market developments following the coronavirus disease 
outbreak. 
Market Drivers and Key Challenges  
Since the COVID-19 outbreak, businesses have become even more dependent on cloud-based 
services, especially for marketing. Basically, the adoption of marketing cloud platform can be the 
deciding aspect in whether a company survives the uncertain times following the novel 
coronavirus. The unprecedented cancellation of conferences and live events and the issues with 
regard to face-to-face communication has been another challenge posed by the pandemic. However, 
with the surge in social marketing, content marketing, SEO and influencer-led campaigns, the 
marketing cloud platform has been the clear winner. Another factor that is working in favor of the 
market is that since the worldwide lockdown, more and more individuals are at home and are 
spending higher amount of time on screen. This has changed the overall cloud marketing landscape 
as well as how companies advertise their products and services. 
The work from home model following the lockdown was quickly adopted by companies, backed by 
cloud platforms. This is a great time for the marketing cloud platform market, with more and more 
organizations using various marketing builders across mobile, email, advertising, web and social. 
The prime focus of businesses on enhanced customer experience across sales, service and 
marketing and the rising uptake of PPC/Pay per Click Advertising have also benefitted the 
marketing cloud platform industry. The demand for PPC among firms has been notable post SARS-
CoV-2, since they are still able to achieve high leads and traffic despite being not able to offer any 
physical product. 
Furthermore, the market growth is also induced by the high consumption of analytics in the 
marketing cloud platform, innovations in mobile marketing platform and rising traction of location 
based marketing. The escalating use of big data analytics as well as artificial intelligence in digital 
marketing along with the high deployment of virtual reality/VR and augmented reality/AR can also 
bolster the market growth. The growing popularity of AI is being leveraged by leading firms and 
facilities that are launching new products and platforms to cater to more consumers.  
To illustrate the above, in July 2020, Marketing Artificial Intelligence Institute launched AI Academy 
for Marketers. It is a cloud education platform for marketers to study scale and pilot artificial 
intelligence. AI Academy for Marketers caters primarily to marketing professionals as well as 
students. 
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Segmentation: 
The marketing cloud platform market can be segmented on the basis of platform, solution and end-
user. 
The marketing cloud platform market has been segmented on the basis of platform, it includes 
business to business cloud platform, CRM, Cloud-Based and SaaS-Based.  
Solution-wise market segmentation comprises integration solution as well as digital marketing 
solution.  
The prime end-users listed in the market study are Media & Entertainment, Retail, Travel, Life 
Sciences, Technology, Financial Services, and more. 
Regional Insight  
Region-wise, the marketing cloud platform industry can be broken down into Europe, North 
America, APAC/Asia Pacific and RoW/Rest of World. 
With the biggest share in the global market, North America is currently the world leader, as the 
demand for marketing cloud platform has surged exponentially across Canada and the United 
States in recent years. The escalation of the BYOD policy, the increasing complexity of the IT 
infrastructure along with the strong financial status that enables high deploying of the latest 
technologies and applications can also ensure that North America retains its supremacy on the 
global market. 
As a result of the fast adoption of the latest technologies, increasing spending on digital solutions 
and the continuous surge in the GDP, APAC is slated to be another strong contender in the global 
market. Organizations across India, China, South Korea and Japan are investing considerably in 
various digital marketing programs with the key focus on better consumer experience, which has 
led to the high revenue generation in the region. The market expansion here is also warranted by 
the growth in technological innovations in various IT technologies, the increasing commercial 
applications of the marketing cloud platform and the substantial boom in the number of internet 
users. 
Renowned Industry Players  
The renowned industry players are Hatchbuck (U.S.), Etrigue Corporation (U.S.), CisionAb 
(Sweden), Adobe Systems Incorporated (U.S.), Hubspot (U.S.), International Business Machines 
Corporation (U.S.), Leadsquared (India), Infusionsoft (U.S.), Oracle Corporation (U.S.), 
Salesforce.Com (U.S.), to name a few. 
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platform-market-3000 
Marketing Cloud Platform Market, By Platform (Cloud Based, SaaS Based, B2B Cloud), By 
Solution (Integrated Solution), By End-User (Life Science, Financial Services, Media & 
Entertainment) - Forecast 2023 
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