Lead routing is the automated, intelligent process of assigning incoming sales leads to the most appropriate sales representative or team, often referred to as lead assignment or lead allocation. It uses CRM data (e.g., location, industry, or company size) to instantly direct leads to the right person, reducing response time, preventing leads from falling through the cracks, and improving conversion rates LeadAngel’s lead routing software is not limited to leads only. Route leads, contacts, opportunities, and accounts based on flexible and powerful rules. Auto-convert objects as necessary. Assign Leads in batch or in real time. https://www.leadangel.com/lead-routing/