How big E-Commerce giants run their business with Remarketing.
                     HOW BIG E-
COMMERCE GIANTS 
RUN THEIR BUSINESS 
WITH REMARKETING?
WHAT IS 
REMARKETING?
• A very popular marketing strategy right 
now is remarketing, which consists of 
trying to capture a potential customer for 
a second, third or fourth time.
Source: ecommerce-nation.com 2
Remarketing Ads
• Remarketing Ads has been helping 
eCommerce businesses for a long time 
now. 
• To get the already interested customers 
back on the website for online shopping 
or get users back on mobile apps that left 
without making a purchase significantly 
helps in sales. 
Source: www.adnabu.com 3
HOW TO DO 
REMARKETING?
• REMARKETING IN GOOGLE ADWORDS
• Standard Remarketing
• Dynamic Remarketing
• Remarketing lists for search ads
• Video remarketing
Source: ecommerce-nation.com 4
What Is Remarketing for 
eCommerce?
 
• It’s a feature available in Google Ads that 
was first rolled out in 2013. 
• Remarketing for eCommerce, a 
conversion-boosting tool, uses product 
pictures and its information from your 
web shop to show a personalized ad to 
people who visited your website.
Source: www.adnabu.com 5
RETARGET 
• The feature in order to retarget previous 
website or app visitors, product viewers, 
shopping cart abandoners are shown ads 
throughout their surfing on the huge 
network of sites across the internet.
Source: www.adnabu.com 6
Google Ads 
• The remarketing campaign is easy to roll 
out as Google Ads predict best dynamic 
layouts in accordance with the person, 
ad’s placement and the platform. 
• Be assured that your e-store’s best mix of 
products is taken care of for every single 
ad.
Source: www.adnabu.com 7
Dynamic Remarketing
• Dynamic remarketing is not standard 
remarketing. In standard remarketing, 
products are shown to visitors regardless 
of what they had searched for on their 
first visit. 
• Dynamic remarketing shows them the 
exact product they had displayed interest 
in, to compel them to come back and buy 
it.
Source: www.adnabu.com 8
FACEBOOK REMARKETING 
• Remarketing on social networks is also 
super powerful, and Facebook is at the 
forefront. 
• The wide reach of the platform is one of 
the great advantages of choosing 
Facebook for your retargeting needs, as it 
has more than 1 billion active users.
Source: www.ecommerce- 9
nation.com
REMARKETING ON 
INSTAGRAM
• With Instagram being owned by 
Facebook, as expected, they also have a 
quite useful retargeting service. 
Instagram has more than 300 million 
users and is used by the majority of 
relevant people worldwide, who share 
photos and stories with their followers.
Source: www.ecommerce- 1
0
nation.com
TWITTER (TAILORED 
AUDIENCES)
• Personalized audiences can be used in 
three different ways:
• Lists: You use email addresses or Twitter 
usernames to target specific users.
• Web: It focuses on the people who have 
visited your site and is enabled through 
the use of a Twitter tracking tag.
• Mobile applications: Use data collected 
from user activity in a mobile application.
Source: www.ecommerce- 1
1
nation.com