A Definitive Guide on Direct and Indirect Marketing.
                     A Definitive Guide on 
Direct and Indirect 
Marketing
What is Direct Marketing?
• Direct marketing involves asking someone directly to buy a product or service 
from you.
• Common examples include commercials, print ads, sales calls, and the like. Direct 
marketing is an extremely effective tactic in the right circumstances.
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Advantages of Direct Marketing
• You can identify specific audience segments, thereby allowing you to connect 
with people who are likely interested in your product or service already. 
• For example, if you run a TV commercial, you can choose a time slot on a channel 
that you know your audience is watching.
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Advantages of Direct Marketing Cont. 
• If you know the audience you’re addressing, then you can personalize your 
messages, thereby allowing you to nurture leads and build stronger 
relationships. 
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Advantages of Direct Marketing Cont.
• The data you collect from your direct marketing efforts is more measurable. 
For example, you can track your email response rate to determine how 
effective your direct marketing strategy is and to adjust accordingly.
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Disadvantages of Direct Marketing
• You must understand who your audience is and where you can find them. 
Otherwise, you may be advertising to people who aren’t interested in your 
brand, which is a waste of time and money.
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What is Indirect Marketing?
• Indirect marketing is essentially marketing in which you’re not trying to sell 
a specific product or service. 
• For example, content creation in the form of a blog of email newsletter are 
forms of indirect marketing. 
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Advantages of Indirect Marketing
• You provide value to your customers without coming off as self-serving, 
which helps to build your brand reputation and increase brand trust.
• Indirect marketing is typically much less expensive than direct marketing.
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Advantages of Indirect Marketing Cont.
• Indirect marketing is a long-term strategy, which means that your efforts 
will continue to have an impact throughout the future. For example, you 
might write a blog post that someone reads years later.
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Disadvantages of Indirect Marketing
• Indirect marketing efforts may not have instant impact it may take some 
time before they begin drawing in new customers. As such, it can be 
frustrating not to see an immediate impact on sales.
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Disadvantages of Indirect Marketing Cont.
• Indirect marketing requires constant attention. Whereas direct marketing 
tactics can work on their own, indirect marketing functions. 
• This means that you need to be constantly working at it. There’s basically no 
end in sight.
Source: stevens-tate.com