Digital Advertising Changing the Future of Business.
                     Digital Advertising: 
Changing the Future of 
Business
Digital Advertising 
• Digital advertising is a targeted, data-driven advertising strategy for reaching 
consumers in every stage of the buying funnel and moving them from one 
stage of the buying funnel to the next.
Source: www.webfx.com
How is Digital Advertising different 
from Traditional Advertising?
• In comparison, traditional advertising delivers the bare minimum when it 
comes to data. You don’t have immediate insight into your campaign’s 
performance. 
Source: www.webfx.com
Why use Digital Advertising?
• Companies use digital advertising for a variety of reasons, including:
– Increasing brand awareness
– Improving product sales
– Generating qualified leads
– Driving repeat purchases
Source: www.webfx.com
Digital Advertising reaches your 
target audience.
• With digital advertising, you’re reaching (and directing your ad spend) 
towards the people with actual interest in your business. 
• Using targeting options like location, interests, and behavior, you can ensure 
your ads focus on the people that matter most to your business.
Source: www.webfx.com
Digital advertising provides measurable 
results
• Digital ad campaign data not only helps your team show the results of your 
strategy but also find opportunities for improvement.
• For example, if you have a low-performing ad, you could brainstorm new 
copy, images, and more to increase its performance.
Source: www.webfx.com
Digital advertising supports every ad 
budget
• Compared to traditional advertising, online digital advertising allows your 
business to create a budget. 
• You don’t have to fulfill specific budget requirements to launch a billboard or 
air a television commercial.
Source: www.webfx.com
Digital advertising offers options when it 
comes to strategy
• With digital advertising, you have options. You can launch ads on Google, 
Facebook, or YouTube. Not to mention, you can choose between text, image, 
and video ads. 
Source: www.webfx.com
Digital advertising delivers instant results
• As soon as you launch your paid campaigns, you can start receiving clicks, 
orders, phone calls, and more. 
• You can also track and associate each of these actions with your campaigns.
Source: www.webfx.com
Digital Ads Can Help You Reach The 
Right People with the Right 
Message
• This form of advertising allows you to reach the right people with the right 
message at the right time. 
• As we explore digital campaigns together, you’ll see just how much digital 
ads are raising the bar in the advertising industry.
Source: www.webfx.com
How Do Digital Ads Work?
• Digital Ads work by using Internet-based advertising tools to research, 
manage, track, analyze and improve online advertising campaigns. 
• Digital media advertising isn’t just putting up quick digital ads on Twitter, 
Pinterest or Yahoo.
Source: www.singlegrain.com