Google Play Gambling Policy.
                     Google Play 
Gambling Policy
 Google support responsible gambling 
advertising and abide by local gambling laws 
and industry standards, so we don’t allow 
certain kinds of gambling-related advertising. 
INTRODUCTI
ON
Source: google.com
 Gambling-related ads are allowed if they comply 
with the policies below and the advertiser has 
received the proper Google Ads certification. 
 Gambling ads must target approved countries, 
have a landing page that displays information 
about responsible gambling, and never target 
minors. 
GAMBLING 
ADS 
Source: Telengana Today
 Promotion of physical, real-money gambling activity 
or establishments.
  Examples: "Brick and mortar casinos” in Las Vegas or 
Macau, entertainment event at casinos, streaming of 
offline poker tournaments
OFFLINE 
GAMBLING
Source: Gulf News
 If you want to advertise for online gambling, you 
must be certified by Google. 
 Promotion of online, real-money gambling Examples: 
Online casinos or bookmakers, bingo or slots sites or 
apps, online lottery ticket or scratch card purchase, 
online sports betting, games played with virtual 
currencies or items that have real-world value
ONLINE 
GAMBLING
Source: Telegraph India
 Any internet-based game where money or other 
items of value are paid or wagered in exchange for 
the opportunity to win real money or prizes based on 
the outcome of the game 
 Examples: Fantasy sports, online chess tournaments, or 
"match-three" video games played for money or prizes
ONLINE NON-
CASINO 
GAMES
Source: google.com
 Social casino game ads are allowed if they comply 
with the policies below and the advertiser has 
received the proper Google Ads certification. 
 Social casino game ads must target approved 
countries and should not appeal to minors. 
SOCIAL 
CASINO 
GAMES
Source: sports batting & casino
 In addition to the requirements above, there may be 
further restrictions based on which countries your 
campaign targets. 
 Check for restrictions by country on the website. If a 
country isn't listed, it means Google Ads currently 
does not support gambling advertising in that 
GAMBLING country. 
COUNTRY 
RESTRICTION
S
Source: The Irish Times
 Google allows social casino game ads if: 
 The advertiser is the operator (or an agency 
representing the operator) of social casino games 
(aggregators and affiliates will not be accepted)
 The advertiser holds a valid local license for distribution 
of their games in the targeted countries, where 
SOCIAL applicable
CASINO  Ads, sites, or apps don’t use real-money gambling logos, names, or marks
GAMES 
COUNTRY 
RESTRICTION
S
Source: USA online casino
 Apply for certification:
 If you are a privately-licensed operator in one of the countries where 
we permit online gambling content, 
 In Campaign name and Ad group name: Enter N/A if you haven’t set up 
a campaign or ad group yet.
 If you are a social casino game operator, please use this form to 
submit your website URL or app, Google Ads customer ID, and the 
APPLY FOR country group you are targeting.  If you want to target more than one country, please submit a separate 
CERTIFICATIO application form for each country.
N TO 
PROMOTE 
GAMBLING
Source: AdEspresso
 Ad or extension disapproval: Ads and extensions that don't follow this 
policy may be disapproved. A disapproved ad won't run until the policy 
violation is fixed and the ad is approved.
 Account suspension: An account may be suspended if you have 
several violations or a serious violation.
WHAT 
HAPPENS IF 
YOU VIOLATE 
OUR POLICIES
Source: Corporate Compliance Insights