All about Growth Hacking.
                     ALL ABOUT 
GROWTH HACKING
ALPINE SKI HOUSE
WHAT IS GROWTH 
HACKING?
Growth hacking is an umbrella term for 
strategies focused solely on growth. It is 
usually used in relation to early-stage 
startups who need massive growth in a 
short time on small budgets.
ALPINE SKI HOUSE
Source: optinmonster.com
ORIGIN OF 
GROWTH 
HACKING
• Growth hacking started within the 
startups of Silicon Valley, but 
nowadays it has grown into a form of 
work that also applies to large, 
established companies.
• For those startups, growth hacking 
was their way to beat the established 
order; the big corporates. 
ALPINE SKI HOUSE
Source: optinmonster.com
PERFECT STRATEGY
• Many companies see growth hacking 
as the perfect strategy for the 21st 
century, because you have to be 
flexible to avoid competitors, have to 
be quick to take chances and be data-
driven because you do not want to 
spend higher.
ALPINE SKI HOUSE
Source: optinmonster.com
DOES GROWTH 
HACKING REPLACE 
DIGITAL MARKETING?
• Growth hacking is not a substitute for 
digital marketing. In fact, far from 
being separate entities, growth 
hacking and digital marketing are 
intrinsically linked. 
• The shared mentality behind both is 
an emphasis on experimentation, 
creativity and measurement in order 
to accomplish goals.
ALPINE SKI HOUSE
Source: digitalmarketinginstitute.com
STRUCTURED 
PROCESS
• Perfect Your Product
• Set Measurable Goals
• Test Your Approach
• Analyse Performance
• Optimise
ALPINE SKI HOUSE
Source: digitalmarketinginstitute.com
SKILLS OF A 
GROWTH 
HACKER
• As a growth hacker, you have to be 
able to work quickly and therefore you 
have to be as independent as 
possible. 
• That is why it is important for a 
growth hacker to be able to program, 
handle data and design. 
• He/she does not have to be an expert 
in everything, but in any case has to 
understand the basis to be able to 
execute the biggest part by 
themselves.
ALPINE SKI HOUSE
Source: growwithward.com
DIFFERENCE 
BETWEEN GROWTH 
HACKING VERSUS 
MARKETING?
• A growth hacker uses the entire 
funnel, where most marketers only 
look at Awareness and Acquisition.
• A growth hacker runs experiments; he 
tests which direction works best, 
where a marketer often focuses on 
one method.
• A growth hacker works data driven, 
where that is not the case for most 
marketing departments.
• A growth hacker has some technical 
skills, such as programming, tooling 
and automations.
ALPINE SKI HOUSE
Source: growwithward.com
FAMOUS GROWTH 
HACKING 
EXAMPLE-1
Dropbox and their referral-program
• Dropbox was one of the first 
companies to use a referral program 
to make their customers work as 
acquisition channels. 
• They offered users 250MB of extra 
storage space for every friend they 
would bring in as a new user. 
ALPINE SKI HOUSE
Source: growwithward.com
FAMOUS GROWTH 
HACKING 
EXAMPLE-2
AirBnB and their Craigslist-
integration
• AirBnB used Craigslist in their early 
years. Craigslist was at that time the 
largest forum where people could rent 
a house. 
• This was therefore the place where 
their target group was most active.
• AirBnB began to place their own offer 
on Craigslist with a link to their own 
platform for potential tenants who 
sought more information.
ALPINE SKI HOUSE
Source: growwithward.com
FAMOUS GROWTH 
HACKING 
EXAMPLE-3
Hotmail with “P.s. I love you”
• Hotmail was the first free email 
provider. At the bottom of all the 
emails from their users they placed 
the phrase “P.s. I love you” with a link 
to their own website. 
• As soon as recipients visited the 
website and saw that Hotmail was 
free, they switched to Hotmail.
ALPINE SKI HOUSE
Source: growwithward.com