Guide to B2B Marketing Strategies.
                     Guide to B2B Marketing 
Strategies
B2B marketing
• B2B marketing targets the needs, interests, and 
challenges of individuals who are making purchases on 
behalf of, or for, their organization (rather than for 
themselves), thus making the organization the customer.
Source: blog.hubspot.com
Niche-driven Strategy
• Specialization makes all your marketing efforts easier, 
because it tends to define exactly what you do and 
immediately distinguish you from the competition. A 
specialization is a differentiator that proves itself.
Source: blog.hubspot.com
Purchase Process
• The final way in which B2B customers differ from 
consumers is in the way they go about making a 
purchase. 
• Buyers want to be educated by you - it demonstrates your 
expertise and builds trust.
Source: helloroketto.com
Focused Areas
• B2B Marketing Goals
• Customer Personas
• Tactics and Channels
• Creation and Distribution of Assets
• Measures and Metrics
Source: helloroketto.com
B2B Marketing Goals
• Chances are, your B2B marketing goals will include a few 
of the following:
– Brand awareness
– Generate leads
– Thought leadership
– Lead conversion
– Customer engagement 
– Recruitment
– Brand loyalty
– Traffic
– Nurture leads
Source: helloroketto.com
Customer Personas
• If you don’t have a clear understanding of your audience 
then you won’t understand your customers’ challenges 
and needs, you won’t properly comprehend your 
customers’ buy cycle, you won’t produce meaningful 
content, and you’ll possibly even choose the wrong 
marketing channels.
Source: helloroketto.com
Tactics & Channels For 
B2B Marketing
• If you’re in B2B, chances are LinkedIn should be part of 
your social media strategy
• SEO is always worth focusing on
• If you’re not creating content, you won’t be closing clients
Source: helloroketto.com
Creating Assets
• Your marketing assets are things like:
– Blog posts
– Whitepapers
– Images
– Videos
– Brochures
– Logos
Source: helloroketto.com
Measures and Metrics
• Your metrics help you determine whether you’re on track 
for your goals. Exactly what you track, and measure will 
ultimately depend your own goals and strategy, but here 
are a few common B2B marketing metrics:
– CVR - Conversion Rate (% of leads that become 
customers)
– Traffic - no. of unique website visitors
– Engagement - likes, comments, shares, new 
followers
– Email - Open Rate, Reply Rate
Source: helloroketto.com
Increase Your Leads
• Grow your audience by running social campaigns that 
showcase your top of funnel content resources such as 
white papers, e-books or guides. 
• Social platforms allow you to be very targeted, so make 
sure you are only spending marketing to an audience who 
your content will resonate strongly with.
Source: helloroketto.com