The Luxurious Brand in Automotive Industry - Mercedes-Benz
                     
Brand Guidelines



Mercedes-Benz

T H E  B E S T  O R  N O T H I N G  


Mercedes-Benz is German automobile 
manufacturer company, founded by 
Karl Benz and Gottlieb Daimler. The 
Headquarter is in Stuttgart, Germany. 

Mercedes-Benz offers a full range of 
passenger vehicles, light and heavy 
commercial equipment. Vehicles are 
manufactured in multiple countries 
worldwide.The brand is known for 
luxury vehicles such as cars, buses, 
coaches, lorries and bikes. 

Introduction


History

The first Mercedes-Benz brand name 
vehicles were produced in 1926. 
Mercedes-Benz was formed with the 
merger of two companies Karl Benz 
and Gottlieb Daimler's. 

Mercedes-Benz produced the 770 
model car in 1930 which was driven 
by Adolf Hitler with bulletproof 
windshields during his time in 
power. 


The 
Logo 

"Three Pointed Star" is the logo of 
Mercedes-Benz, that represents its 
domination of land, sea and air 


Brand 
Tagline

Lato Bold

The slogan for the brand is 
"The Best or Nothing". 
Mercedes-Benz promises to 
deliver “the best or nothing” 
This phrase helps represent 
what Mercedes-Benz as a 
brand stands for.


All Time 
Top 10 

Mercedes- 
Benz Cars 

01

1954-1963 Mercedes- 
Benz 300 SL

03

1991-1994 Mercedes- 
Benz 500E

05

1928-1932 Mercedes- 
Benz SSK

09

1964 Mercedes-Benz 
600 Pullman

07

1990 Mercedes-Benz 
190E 2.5-16 Evolution 
II

10 

2008-2011 Mercedes- 
Benz SL 65 AMG Black 
Series

08

Mercedes-Benz 
C111

02

1998-1999 Mercedes- 
Benz CLK GTR

04
1886 Mercedes-Benz 
Benz Patent- 
Motorwagen

06

2009 Mercedes-Benz 
SLR McLaren Stirling 
Moss


Thank 
You!