The Psychology of Colors in Marketing.
                     THE PSYCHOLOGY 
OF COLORS IN 
MARKETING
What is 
Colour 
Psychology?
Colour psychology is an 
area of research that 
looks at how colour 
influences our behavior 
and decision-making. 
Source: blog.hubspot.com
Colour 
Psychology in 
Marketing
When used in marketing, 
for example, different 
colors can impact the 
way buyers perceive a 
brand in ways that aren't 
always apparent, such as 
how certain hues can 
increase appetite.
Source: blog.hubspot.com
How Do Colors 
in Marketing 
Influence 
People?
Colour meaning and the 
psychology of colors can 
powerfully impact 
people’s behavior and 
decision-making. 
Source: blog.hubspot.com
Subconscious 
Judgments
People make 
subconscious judgments 
about a person, 
environment, or product 
within a few seconds or 
minutes.
Source: blog.hubspot.com
Influence 
Consumers
Through the choice of 
color in logos, packaging, 
signage, and advertising, 
brands can influence 
consumers to buy on 
impulse, or choose their 
product or service over a 
competitor’s.
Source: blog.hubspot.com
Red Colour 
Psychology
Red creates a sense of 
urgency, suitable for 
clearance sales. It also 
encourages appetite. 
Thus, it is frequently 
used by fast-food chains.
Source: blog.hubspot.com
Green Colour 
Psychology
This color is associated 
with health, tranquility, 
power and nature. It is 
used in stores to relax 
customers and promote 
environmental issues. 
Source: blog.hubspot.com
Purple Colour 
Psychology
This color is commonly 
associated with royalty, 
wisdom, and respect in 
color psychology. It 
stimulates problem-
solving as well as 
creativity. It is also seen 
frequently promoting 
beauty and anti-aging 
products.
Source: blog.hubspot.com
Blue Colour 
Psychology
Blue is the preferred 
color of men. Its color 
meaning is associated 
with peace, water, 
tranquility, and reliability. 
And it offers a sense of 
security, curbs appetite, 
and stimulates 
productivity.
Source: blog.hubspot.com
Orange and 
Yellow Color 
Psychology
These two colors are 
cheerful and promote 
optimism. Yet, you must 
be careful when using 
them in advertising. 
Yellow can make babies 
cry, while orange can 
trigger a sense of 
caution. 
Source: blog.hubspot.com