Role Of IT In The Service Sector.
                     ROLE OF IT IN THE 
SERVICE SECTOR
Introduction
• Information Technology (IT) revolution takes places everywhere. Organisations 
implementing IT are able to provide better services and thereby able to 
improve their businesses manifold. 
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Importance of IT
• In earlier days IT has enormously been used in manufacturing sector regarding 
product designing and development, product modification etc. 
• Now-a-days the importance of IT has been strongly felt and applied in the 
services sector.
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Application of IT in Hospitals
• The hospital management is taking place with the application of IT. Starting 
from the reception by recording a patient's name, the IT has been used 
everywhere in an hospital. 
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Application of IT in Pharmaceutical Shops
• Because of the increase in competition, IT has also been applied in 
pharmaceutical shops. 
• Whenever any medicine enters the shop, all the information related to the 
medicine its name, quantity, manufacturing date, expiry date, its content, price 
and other information can be entered into a computer system.
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Application of IT in Educational Institutions
• The Government of India has come out with a statement stating that 
Information Technology (IT) is India's Tomorrow. Hence the educational 
institutions have to use IT for teaching the children. 
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Application of IT in Share Trading
• Gone are the days when stock brokers use to shout at the trading hall of a stock 
exchange quoting their price. 
• Now-a-days with the help of computer terminal and internet connection, 
purchasing and selling of share takes place everywhere.
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Application of IT in Banking
• Tremendous improvement has taken place in the Indian banking sector 
because of the IT revolution. All the private and foreign banks have gone for 
100 percent computerization. 
• At a rapid fast, the government owned nationalized banks are also improving 
their number of computerized branches.
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Application of IT in Advertising Agencies
• Creativity is the slogan chanted in Ad Agencies. Creativity involves doing things 
differently. Things can be done differently with the help of IT. 
• The Ad Agencies use lot of software for creating advertisements. Lot of 
animations and graphics can be done using IT tools.
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Application of IT in Marketing Research Agencies
• Marketing Research (MR) agencies involve in lot of research activities starting 
from research survey on product development till distribution and 
measurement of customer response. Gone are the days of manual analysis of 
data. 
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Application of IT in Indian Railways
• The Indian Railways has the proud of being the 'largest employer'. The 
application of IT, has provided various benefits for the Indian Railways and its 
passengers. 
• With the issue of computerized railway tickets, the errors have been 
minimized. A passenger can book the train ticket from any part of the country.
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