Search Engine Optimization - SEO
                     
Search Engine Optimization



Search Engine 

Optimization 


What is SEO?

SEO stands for "Search engine 

optimization". Bruce Clay is the 

father of SEO (Search engine 

optimization). It is the process of 

increasing the quantity and quality 

of backlinks as well as traffic to 

your website through organic search 

engine results. 


Techniques of SEO 

 Difference between Black hat and White hat SEO 

White Hat SEO Black Hat SEO 

White Hat SEO

Black Hat SEO

Quality and unique content 

Relevant keywords

Unique meta title and description

Natural keyword density

This is not illegal

Site optimization 

Duplicate content

Create spammy links

Keyword stuffing

Hidden text

This is illegal

Cloaking 


Types of SEO 

On Page SEO - On-page refers to both 

the content and HTML source code of a 

page that can be optimized. The 

techniques of on page SEO are - Title, 

description, keywords, alt tags, header 

tags, URL structure, website speed, 

responsive design. 


Types of SEO 

Off Page SEO - Off page SEO is used 

to improve the website ranking on 

search engine pages. Off page SEO 

techniques are - Blog submission, Social 

bookmarking submission, Guest 

blogging, Video submissions, 

infographic submission, web 2.0, Image 

submission, PPT submissions. 


SEO Google Algorithm Updates 

Panda 

Penguin 

Pirate 

Hummingbird 

Pigeon 

Mobile friendly update

Rank brain 

Possum 

Fred 


Thank you!