How startup entrepreneurship will change post COVID-19
                     HOW STARTUP 
ENTREPRENEURSHIP WILL 
CHANGE POST COVID-19
INTRODUCTION
• The pandemic of COVID-19 forced entrepreneurs to 
scramble all over the globe. 
• Businesses operating in a conventional workplace 
environment have been pressured to come up with a 
home-work strategy; in fact, 42% of the U.S. 
population is still employed full-time from home. 
SOURCE: www.entrepreneur.com
BUDGET
• Many that counted on service consumers in person had to 
work out a way to provide or serve online in any capacity. 
• And of course, in addition to the economic effects of the 
pandemic, many entrepreneurs have had to fully rethink 
their budgets.
SOURCE: www.entrepreneur.com
REMOTE WORK
• The transition from home to work has become one 
of the most visible changes forced by the COVID-19 
pandemic. 
• Businesses who have considered the concept of 
becoming entirely remote have made the complete 
change to avoid the spread of the coronavirus, and a 
new paradigm has been followed by even 
businesses that were staunchly against the idea of 
remote work. 
SOURCE: www.ameinfo.com
ADVANTAGES OF REMOTE WORK
• Millions of company owners and workers have experienced 
the advantages of remote work firsthand in the midst of this 
transition, whether they want it or not. 
• Employees benefit from non-existent commutes, increased 
versatility and leisure time, and greater control of their 
workplaces. 
• They are more competitive and have higher morale. Company 
owners save money on workplace costs to see their 
companies prosper even though scrambling to adopt them 
under these new circumstances.
SOURCE: www.shrm.com
DIGITAL MARKETING
• The dependence on digital marketing by both new start-ups 
and existing businesses would be another lingering impact of 
the pandemic. 
• The pandemic has shown that conventional messaging such 
as printed advertising or direct mailers is not the only way to 
attract consumers, but by tweets, retargeting ads, PPC ads, 
SEO, and hundreds of other digital marketing techniques. 
SOURCE: www.disruptiveadvertising.com
INVESTMENT
• Over the past 20 years, the digital marketing industry has 
expanded dramatically, but the pandemic is going to inspire 
much more progress. 
• This will boost additional investment on the growth and 
positioning of web presence and advertisement, and 
encourage emerging MarTech startups to create new 
marketing technologies to satisfy demand. 
SOURCE: 
www.thefinancialexpress.com
FINANCIAL RESILIENCE
• The pandemic of COVID-19 taught us just how vulnerable 
most corporations are, running on slim margins and 
minimal resources. 
• It can not last for long if an emergency occurs and an 
organisation is no longer able to make money the way it 
used to do. 
• It is projected, for instance, that 60% of temporary 
business closures due to the pandemic are now 
permanent. 
SOURCE: www.wisebread.com
RESOURCES
• Of course, all of this material is taken from restaurants and 
other local firms rather than start-ups, but start-up businesses 
are also able to learn from these lessons. 
• To keep financially resilient, it would be more necessary to 
have sufficient resources, cash on hand, strong cash flow, and 
a tight schedule.
SOURCE: www.entrepreneur.com
FAIL SAFES AND BACKUP PLANS
• Start-up entrepreneurs would be more interested in 
incorporating failure protections and contingency strategies 
along similar lines. 
• When one mode of service or one aspect of the organisation 
fails, in order to replace them, other elements can kick in. 
SOURCE: www.entrepreneur.com
REVENUE LINES
• This might manifest itself as the formation of several 
revenue lines for the company, running concurrently. 
• When the organisation has four different ways to make 
money, it won't matter if one or even two is 
unexpectedly unavailable; from those discarded paths 
to more reliable ones, you will temporarily funnel 
capital.
SOURCE: www.method.me