Understanding B2B Content Marketing Strategies.
                     Understanding B2B Content 
Marketing Strategies
What Is a Content 
Strategy?
A content strategy is your vision for 
all your content marketing efforts  the 
ins and outs of how your content will 
be created, managed and eventually 
archived or updated.
Source: 
www.clariantcreative.com
Targeting Strategy
• The people you’re targeting with your 
content
• What questions your strategy will answer 
for your audience
• The goals you hope to achieve with 
content marketing
• How your content will be unique from 
everything else out there
Source: 
www.clariantcreative.com
Why Is a Content 
Strategy Important?
• A strategic plan gives your content 
purpose a “why” and serves as a 
roadmap for how you’ll achieve your 
content marketing goals.
Source: 
www.clariantcreative.com
What is B2B marketing?
• B2B (business-to-business) marketing 
refers to any marketing strategy or 
content that is geared towards a 
business or organization. 
• Any company that sells products or 
services to other businesses or 
organizations typically uses B2B 
marketing strategies.
Source: blog.hubspot.com
B2B Content 
Marketing Strategies
Sell the story before 
selling your product
• Make no mistake, your content is far 
from the only place you can sell your 
product. 
• A high-quality call to action can do most 
of the heavy lifting for you there.
Source: neilpatel.com
User experience matters
• Creating highly engaging content that a 
variety of different customers can 
identify with is great.
• User experience matters for the simple 
reason that it leads to brand loyalty.
Source: neilpatel.com
Create multi-layered 
content
• Typically, the best content is going to 
incorporate aspects of both text-based 
and visual content to create as 
engaging of an experience as possible.
Source: neilpatel.com
Metrics are the key to 
long-term growth
• Tracking the success or failure of your 
content marketing efforts lets you do 
two things.
• It keeps you from making the same 
mistakes repeatedly.
• It helps you start building a marketing 
strategy that’s centered around 
something your audience relates to.
Source: neilpatel.com
Take advantage of paid 
ads
• Gaining more shares means gaining 
more attention. More attention means 
more potential for conversion.
Source: neilpatel.com