Understanding the concept of Retargeting Ads.
                     Understanding the concept of 
Retargeting Ads
What is Retargeting?
Retargeting, also known as 
remarketing, is a form of online 
advertising that can help you keep 
your brand in front of bounced 
traffic after they leave your website.
Source: retargeter.com
How Does Retargeting 
Work?
• Technically, retargeting boils down 
to following anonymous visitors who 
have previously visited your website 
and showing them ads for the 
products or services viewed. 
• This works across different channels, 
including social media, display, and 
email.
Source: clearcode.cc
Retargeting service’s 
domain
• Such advertising serves as a kind 
reminder to finalize the purchase. 
• It’s commonly referred to as third-
party because it’s stored in a 
retargeting service’s domain.
Source: clearcode.cc
Identifying users
• In order to identify users across the 
web and show retargeted ads to 
them, a third-party cookie from a 
retargeting ad service must be 
saved to their browser. 
Source: clearcode.cc
When Does 
Retargeting Work?
• Retargeting is a powerful branding 
and conversion optimization tool, 
but it works best if it’s part of a 
larger digital strategy.
Source: clearcode.cc
Benefits of 
Retargeting
Immediate effect
• Retargeting is fast. Once set up, it’s 
automated and needs no human 
interaction to work properly. 
• Your website’s visitors can start 
seeing displayed ads as soon as 
they’ve left your site, but you can 
configure the settings to change 
this.
Source: clearcode.cc
Efficiency
• Retargeting helps to streamline the 
cost of your campaigns. 
• It allows you to target just those 
users who have, implicitly or 
directly, expressed interest in your 
product or service. 
Source: clearcode.cc
Challenges of 
Retargeting
Don’t overdo it
• Retargeting is as powerful as it is 
pernicious, so use it wisely.
• Too many of the same ad following a 
user for weeks on end may feel to 
them like stalking, and you certainly 
don’t want to come across as 
intrusive.
Source: clearcode.cc
Cookie trouble
• Retargeting doesn’t work without 
cookies. 
• If a user browses the net in 
incognito mode, for example, their 
cookies are deleted the moment 
they close their browser, making it 
impossible to display retargeted 
ads. 
Source: clearcode.cc