SEO Strategy
                     SEO-Search Engine Optimization
Website is your online Business hub, and 
SEO is your 
online Sales Executive helping your 
business reach your right audience giving 
the right information about  your brand. . 
What is SEO?
● SEO – Search Engine Optimization is a process of improving 
the visibility of a website through organic ranking on search 
engines such as Google, Yahoo, Bing etc. thus helping drive 
quality web traffic, thus increasing target audience and 
increase in sales revenue. 
How Does SEO Help Your Business 
Grow?
● The strong seo strategy helps grow your 
business revenue
● It helps catapult your business ahead of your 
competition.
● It helps drive massive organic traffic to your 
website. 
● Raise your brand awareness with effective 
SEO Strategies in place.
● Attract and convert high-quality leads.
● Increase conversions
● Increase organic traffic through search 
engines by 165%
● Improve worldwide rankings of your products 
or services
 
 SEO Strategy.
● On-page
● Off-page
● Technical
● Conduct Keyword Research
● Competitive Analysis
● Content Optimization
● Meta-tag Creation
● Internal & External Link Building  
● A good SEO strategy has the potential to attract quality traffic to 
your website. It helps improve your website rankings and can 
funnel new visitors to your website, which can have a dramatic 
impact on your business thus increasing the traffic leads to 
increase in sales.
 SEO Strategy
● Website Audit & Optimization: Analyzing your 
website structure and other important elements to 
improve site optimization. 
● Content Development: Content plays very important 
role when it comes to your website. As your website 
is your business hub. 
● Blogging and Articles: It is one of the most important 
ways to build your brand awareness and drive 
relevant traffic on your website. It has helps build 
trust with your target audience as they get to know 
your knowledge about your industry and brand 
through the relevant content.
● Reporting & Analysis: Monthly reports on your 
website performance and optimization further. This 
helps us to understand the success and failure and 
make further decisions to the SEO road maps.
On Page SEO
On Page SEO is the practice of optimizing Your Website Content using  
the relevant keywords helping improve your search engine rankings.
●Meta Description
●Headings
●Title Tag
●Meta Keywords
●Image Optimization
●Internal Linking
●Canonization
●Responsive Website
●URL Structure
●Keywords
●Content
Off Page SEO
Off Page SEO is the practice of improving  the domain  authority  through 
quality link building.
●Guest Blogging
●Forums
●Web 2.0
●Link Building
●Book Marking
●Blog Commenting
●Image & PPT Submissions
●Web Submissions
●Broken Links
●Local Citations
Technical SEO
Technical SEO is the practice of improving the domain technical aspects 
of Website that meets the Google requirements.
●Crawling & Indexing
●Structured Data
●Website Architecture
●XML Site Maps
●Robot Text Files
●HREflang
●Website Speed
SEO Stats
90% of People use search engines to search for the 
products and services they need. 
63%
of internet searchers are not going past the 1st 
page of Google
 
15% of daily searches are new to Google.
 
57% of Company owners say on-page content 
development was the most effective SEO tactic.
 
WHERE CAN YOU GET FOUND?
The choice is 
Yours. 
Each individual Company has it’s own  
choice  of countries or places where they  
want to provide services or products.
Whether you’re a local or ecommerce 
store, or a service provider company, 
wherever you are planning to offer your 
service you can choose those places in 
your  SEO strategy.
Advantages of SEO
• Boosts Sales
• Increases Brand visibility
• Cost – Effective  
• Increase website traffic
• Increase business credibility
• Increase social Media followers
• Keeps ahead of competitors
Disadvantages of Not Doing 
SEO
● According to a recent study there are 65,268 Google 
searches are done every second.  And the services 
or products that you provide, each categories get 
typed around 20,000 times in  a day that’s where 
your potential customers are. SEO plays its role here. 
If you are not doing  SEO then your website will not 
show in the search categories typed for and your 
competitor will have its cake and eat it too. This 
means you lose your business to your competitors 
undoubtly. In this case you are handing over your 
business to your competitor.
SEO Rankings Factors
● Optimize your title tag and meta descriptions
● Establish authority and expertise
● Optimize for featured snippets
● Switch to HTTPS
● Include internal links
● Quality Backlinks
● Keep an eye on your rank tracking tools
● Use Google Analytics Intelligence reports
● Pay attention to your site speed
● Increase social shares
● Make sure your site is mobile-responsive
● Encourage user-generated content
● Prepare your site for voice search
● Test the HTML, CSS and Image element design
● Improve your website usability, engagements and increased 
conversion.
● Page Speed