How to Choose Ideal Pricing Strategy for Mobile app development 
                     Top Techniques To 
Choose The Right Pricing 
Strategy For Your Mobile 
App
Mobile App Development Strategy
@ Codiant Software Technologies Confidential - 2023
Introduction
We can't understate the value of mobile apps in business development. It has 
evolved into the most important aspect of corporate operations. To such a degree 
that a growing trend is influencing marketing activity and igniting fierce rivalry 
among various industry competitors.
During the mobile app development and launch stage, it is critical to focus on the 
product's final outcomes, but the main topic of debate is determining the price at 
which the consumer is willing to pay. While the App Store and Play Store are being 
increasingly crowded with apps each month, it is becoming more difficult for app 
owners and online companies to build their balance sheets.
During the mobile app development and launch stage, it is critical to focus on the 
product's end result, but the main topic of debate is determining the price at which 
the consumer is willing to pay.
@ Codiant Software Technologies Confidential - 
2023
How to Choose The Best Product Pricing 
Strategy For Your Mobile App:
Consider Human Psychology And Their Behaviour
Choosing a price takes thinking about human behaviour and psychology rather than 
mathematics. Users have a habit of comparing every product pricing to prior purchases 
and other similar products they have previously seen. Because there are currently 
several categories of the same products, it is important to focus on offering value at the 
lowest possible cost in order to gain the user's trust.
Check The Value Of Your Product At Multiple Pricing Scale
This is one of the most important factors when deciding how much people are willing to 
pay for similar apps to yours. The relevant data may be acquired by inspecting the app 
product at various price stages and observing how the market reacts.
@ Codiant Software Technologies Confidential - 
2023
How to Choose The Best Product Pricing 
Strategy For Your Mobile App:
Prioritize User Preferences In Your Product Development
Prioritizing cost is determined by the value of your products. If you are successful in 
addressing consumer concerns and solving their problems, i.e. providing them with the 
degree of happiness that they believe you may easily fix the cost of the product to your 
liking. It is always a good idea to add features that will increase the value of your app, 
such as increasing the app design and user journey.
Conduct Market Study And Check Competitive Landscape
Market data is critical in every industry for determining the best move, and a similar 
technique is being used here.
When you are already aware:
• Market pricing method already in place
• How are users reacting to it?
• How competitors establish their standards
@ Codiant Software Technologies Confidential - 
2023
How to Choose The Best Product Pricing 
Strategy For Your Mobile App:
Craft A Strong Marketing Approach
Know that your price strategy can do wonders if it is presented well and paired with the 
appropriate marketing methods. Social media is a wonderful approach to contact your target 
audience and keep them interested in the long run.
By curating trendy and relevant content that helps create buzz around your product, you can 
simply generate more leads and raise product awareness among new consumers.
Choosing Between Paid Product & Free Product
Launching free apps in the market is always a wonderful idea, but it all depends on the sort of 
product and the function it serves. It is evident that free apps will attract a far larger client base 
than expensive apps.
@ Codiant Software Technologies Confidential - 
2023
Types of Pricing Model:
Free (Attract a strong user base using this strategy)
Brands that want to have a large consumer base utilise this method. One of the 
primary goals of this strategy is to raise brand recognition.
Advantages:
• It aids many brands in revenue generation.
• It improves user engagement and enhances the likelihood of app downloads.
• The key to acquiring popularity with this method is advertising.
Paid (Used where brands have loyal customers and unique functionalities)
This strategy is not as successful as other options in which the user incurs no additional costs. 
The user would initially pay to download the software. Nonetheless, it only helps users.
Advantages:
• There is no need for advertising.
• The application itself generates revenue on its own.
@ Codiant Software Technologies Confidential - 
2023
Types of Pricing Model:
Freemium (Used in a highly competitive market)
Users can download these apps for free despite the restricted amount of app 
functionality and features. Users can pay for additional app use if they want access to 
more sophisticated features and functionalities.
Advantages:
• It facilitates the gaining of good organic traffic.
• It is well-known as a reliable source of revenue.
• Users will be willing to spend extra if you succeed in providing usability.
Paid (Used where brands have loyal customers and unique functionalities)
The paymium model is created by combining the premium and freemium methods. In this 
model, the user must pay a little fee for the app, and there will be further fees for the other 
capabilities utilized by the user.
Advantages:
• The money flow is still strong.
• Persuade consumers to conduct innovative and distinctive activities 
that will help you attract more and more users.
• Allows for the addition of complex features and beautiful designs.
@ Codiant Software Technologies Confidential - 
2023
Takeaway
Digital presence is basic necessity of todays business exposure and app development 
or website is core factor to remain livid in full-paced market. Drive growth to your 
business with appealing mobile app, Join with Codiant!!
@ Codiant Software Technologies Confidential - 
2023
Contact Us
US Corporate Headquarter Dubai, UAE
East Moline 455 Avenue of the Office 3602 36th Floor, Al Shatha 
Cities, East Moline, IL-61244 Towers, Dubai Internet City, 
United States of America P.O. Box – 501714 
Phone: 971 4 433 2834
Sydney, Australia London, United Kingdom
YASH Technologies Australia Pty. 3 St Helen’s Place, Level 5 London 
Ltd. Suite 701, Level 7 171 - EC3A 6AB United Kingdom
Clarence Street Sydney, NSW 2000 Phone: +44 20 7448 7000
Phone: +61450501299
Vancouver, Canada
YASH Technologies Consulting Inc. 
398-2416 MAIN ST, Vancouver - 
BC V5T 3E2,Canada 
Phone: +1587 700 1674
Phone Number Email Web
+1-309-278-0633 [email protected] www.codiant.com
+1-872-444-3361
@ Codiant Software Technologies Confidentia@l -  Codiant Software Technologies Confidential - 2023
2023
Thank You
@ Codiant Software Technologies Confidential - 
2023