Computer Art- Digital Marketing
                     Digital marketing is the practice of promoting products, services, or brands using electronic 
channels and the internet. Unlike traditional marketing (print, TV, radio), digital marketing 
relies on data-driven strategies to reach specific audiences, measure performance in real time,
and optimize campaigns for higher ROI.
Core Modules of Digital Marketing
A standard digital marketing course or operational framework consists of several specialized 
modules:
1. Search Engine Optimization (SEO)
Focuses on increasing organic (unpaid) traffic from search engines like Google.
 On-Page SEO: Optimizing content, keywords, meta titles, descriptions, and internal 
links.
 Off-Page SEO: Building domain authority through backlinks, guest posting, and 
social signals.
 Technical SEO: Improving site speed, crawlability, mobile responsiveness, and XML
sitemaps.
2. Search Engine Marketing (SEM) / Pay-Per-Click (PPC)
Leverages paid ads to gain instant visibility on search engine results pages and partner 
networks.
 Google Ads & Bing Ads: Campaign structure, keyword bidding strategies, quality 
scores, and ad extensions.
 Display & Video Ads: Banner campaigns, YouTube video ads, and dynamic 
remarketing.
3. Social Media Marketing (SMM) & Social Ads
Building brand presence, engaging audiences, and running targeted paid campaigns across 
platforms.
 Organic SMM: Content calendar creation, community engagement, and brand 
building (Instagram, LinkedIn, Facebook, X, YouTube).
 Meta Ads (Facebook & Instagram): Audience targeting (custom & lookalike 
audiences), campaign objectives (leads, conversions, traffic), and ad creatives.
4. Content Marketing
Creating valuable, relevant, and consistent content to attract and retain a clearly defined 
audience.
 Format Types: Blog posts, eBooks, case studies, infographics, video scripts, and 
podcasts.
 Strategy: Content mapping, storytelling, customer journey funnel alignment (ToFu, 
MoFu, BoFu).
5. Email Marketing & Automation
Nurturing leads and maintaining customer relationships through targeted email campaigns.
 Campaign Types: Newsletters, promotional offers, transactional emails, and drip 
sequences.
 Automation: Lead scoring, list segmentation, autoresponders, and personalized 
workflows.
6. Web Analytics & Performance Tracking
Measuring and analyzing marketing metrics to make data-driven decisions.
 Tools: Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search 
Console.
 Key Metrics: Conversion rate, bounce rate, Cost Per Acquisition (CPA), Return on 
Ad Spend (ROAS), and customer lifetime value (CLV).
7. Affiliate & Influencer Marketing
Partnering with individuals or third-party creators to promote products in exchange for 
commissions or fees.
 Affiliate Programs: Tracking links, commission models (CPA, CPL), network 
platforms (Amazon Associates, Impact).
 Influencer Outreach: Campaign brief design, creator identification, engagement 
tracking, and compliance.
Traditional Marketing vs. Digital Marketing
Feature Digital Marketing Traditional Marketing
Global or hyper-local precise Broad, location-restricted 
Audience Reach
targeting demographic
Cost & Flexible; start with low spend High upfront costs 
Budgeting (PPC/Ads) (Billboards, Print, TV)
Measurability Real-time analytics (Clicks, Hard to measure directly; 
Sales, ROAS) estimated reach
Feature Digital Marketing Traditional Marketing
Two-way communication 
Engagement One-way communication
(Comments, Messages)
For more information: - www.computerart.in