Corplyx Technologies | Best Digital Marketing Company in Noida
                      Factors
• Total Send
• Clickthrough Rate E-MAIL
• Conversion Rate 
• Email Sharing MARKETING
• Bounce Rate 
• Email Marketing ROI 
• Total Send
• Keep in mind, with the changes in consumer privacy laws 
maintaining and updating your list is crucial. In fact, according to a 
recent study a b2b email list can expect to lose 2.1% of subscribers 
each month.
• Review your list and see if you have enough subscribers to 
deliver the return you expect for an email. If not, move some 
of your marketing efforts to growing your list. 
• Clickthrough Rate
• Click-through rate for email is the percentage of people who 
clicked on at least one link in your email message. To 
calculate it simply divide the number of total people who 
clicked by the number of delivered emails and multiple that 
ratio by 100 to arrive at your email CTR percentage.
• Conversion Rate
• Your email marketing conversion rate is the percentage 
of subscribers who complete a goal action after reading 
your email. This is an important metric for most 
marketers, as it indicates how effective your email 
marketing is and determines your return on 
investment.
• Email 
• Email sharing iSs thea perricnengtage of recipients who 
forward the email to a friend or share the post to a 
social network. This is powerful publicity for your offer 
and business. After all, online reviews and 
recommendations from friends are important factors 
in a purchase decision.
• Bounce Rate
• There are two types of email bounces – a soft bounce and a hard bounce.
• A soft bounce is temporary difficulty with delivery. A full inbox or a problem 
with an email server could be the cause. Resending the email will often clear 
up the problem.
• A hard bounce is more serious. They occur when an address is invalid, non-
existent, or has been closed. Internet Service Providers (ISPs) use analytics to 
determine if a company is a spammer. Too many hard bounces and you may 
have an issue with your provider. Save yourself a headache by tracking the 
bounce rate.
• Email Marketing 
• Your ROI is the return the businRessO recIei ves after all the 
expenses for a campaign are covered. The higher the 
ROI, the more successful the campaign.
• If you aren’t satisfied with the ROI, or your return isn’t 
sustainable for your business, start by looking at 
expenses. Each expense that goes into your campaign 
should deliver a return. If the return isn’t high enough, 
consider eliminating or reducing expenses.