E-Commerce_Entrepreneurship_Presentation
                     The Rise of E-Commerce and Its 
Impact on Traditional Markets
• Exploring Opportunities Through the Lens of 
Entrepreneurship
• Presented by: Bhavya Gupta
• MBA – 1st Semester
Introduction to E-Commerce & 
Traditional Markets
• - E-commerce: Buying/selling online—fast, 
convenient, global.
• - Traditional markets: Brick-and-mortar stores 
with personal shopping experiences.
• - Entrepreneurial Lens: E-commerce is 
reshaping how businesses operate and grow.
Evolution and Drivers of E-
Commerce
• - Growth from ARPANET to mobile commerce.
• - Key drivers: Internet, smartphones, logistics, 
digital payments.
• - Entrepreneurs created scalable businesses 
like Flipkart, Nykaa, Meesho.
Impact on Traditional Markets
• - Sales Decline: Shift in consumer spending 
habits.
• - Employment Shift: New roles in tech & 
logistics.
• - Real Estate: Retail space turning into 
fulfillment hubs.
• - Entrepreneurs are adapting through hybrid 
models.
Flipkart – An Indian 
Entrepreneurial Case Study
• - Founded by Sachin & Binny Bansal.
• - From online bookstore to retail giant.
• - Created jobs, supported local sellers.
• - Inspires digital-first businesses.
Entrepreneurial Opportunities in E-
Commerce
• - Direct Selling: Online businesses via 
marketplaces.
• - Support Services: Logistics, digital marketing.
• - Tech & Innovation: AI, AR, mobile commerce.
• - Startups & job creation across sectors.
Strategies for Traditional 
Businesses
• - Omni-channel model: Combine online + 
offline.
• - Digital transformation: Tech and customer 
data.
• - Collaboration: Partner with e-commerce.
• - Entrepreneurial mindset is key.
Conclusion
• - E-commerce empowers entrepreneurship.
• - Traditional markets must adapt.
• - Future: Hybrid models and innovation.
• - Entrepreneurs are the change-makers.