Extracting Video Performance Data from Douyin and iQIYI
                     Extracting Video Performance 
Data from Douyin and iQIYI – 
A Comparative Analysis of 
Entertainment Data Insights
Introduction
In the fast-evolving world of digital entertainment, 
understanding content performance is no longer optional
—it's essential for marketers, content creators, and 
analysts. Platforms like Douyin and iQIYI dominate China’s 
video streaming market, each offering unique 
engagement patterns, content types, and user 
demographics. Extracting video performance data from 
Douyin and iQIYI allows brands to capture actionable 
insights and stay ahead of trends.
By tracking and analyzing key metrics, businesses can 
understand audience behavior and content effectiveness. 
Comparing entertainment analytics from Douyin and iQIYI 
helps identify differences in engagement, content 
retention, and platform-specific consumption patterns, 
enabling more targeted and effective campaign 
strategies.
The Market Landscape: Douyin vs iQIYI
Video consumption in China grew exponentially from 2020 
to 2025. According to market data, Douyin reached 
approximately 61% of internet users in 2022, while iQIYI 
reached around 68%. This indicates the growing 
dominance of streaming platforms in everyday digital 
behavior.
These figures highlight extracting video performance data 
from Douyin and iQIYI as a critical strategy. By monitoring 
active users and watch time trends, analysts can identify 
when and where audience growth occurs, and adjust 
content and ad strategies accordingly. For instance, 
Douyin shows faster year-on-year growth, reflecting the 
rising popularity of short-form content, while iQIYI 
maintains steady long-form engagement, appealing to 
viewers who prefer immersive series or films.
Methodology: Extracting Video Performance 
Data
A structured methodology ensures accurate and 
actionable insights. Analysts start by defining KPIs, 
including views, likes, shares, comment volume, 
completion rates, and audience retention. Platforms like 
iQIYI API and OTT Data Scraping API allow teams to 
extract this data efficiently.
Time-series data spanning 2020–2025 is normalized for 
cross-platform comparison. This allows organizations to 
perform comparing entertainment analytics from Douyin 
and iQIYI in a consistent and meaningful way. 
Incorporating Sentiment Analysis provides qualitative 
insights, revealing audience preferences and engagement 
drivers that raw numbers alone cannot capture.
These tables highlight the increasing engagement on 
Douyin, particularly for short-form content. Analysts can 
identify which content types drive higher interactions and 
replicate similar strategies to boost engagement.
Trend Analysis: 2020–2025
Short-Form vs Long-Form Growth
Douyin’s short-form content has continued to surge in 
popularity, whereas iQIYI’s long-form content maintains 
steady but slower growth. Platforms differ in consumption 
patterns, requiring different marketing approaches.
Engagement Metrics
Observing these trends through scrape Douyin and iQIYI 
data for entertainment trends allows brands to anticipate 
audience preferences and adjust content types or 
marketing campaigns for maximum reach.
Influencer Insights
Influencers play a pivotal role in driving engagement. 
Micro-influencers on Douyin often outperform larger 
influencers in terms of engagement growth, while iQIYI 
influencers tied to series or films excel in audience 
retention.
Tracking influencer data insights from Douyin and iQIYI 
helps brands identify creators who can drive measurable 
ROI. For example, campaigns with targeted micro-
influencers on Douyin often yield higher engagement per 
follower compared to mega-influencers, enabling better 
allocation of marketing budgets.
Sentiment & Content Themes
Sentiment analysis offers a deeper understanding of 
audience reactions. Douyin maintains ~70% positive 
sentiment, while iQIYI is around 65%.
Insights from real-time content trend tracking on Douyin 
and iQIYI can inform content strategy, including the types 
of stories, challenges, or series that resonate with 
viewers. For example, short-form interactive challenges 
on Douyin often generate spikes in positive sentiment and 
engagement, which can be leveraged to plan timely 
campaigns.
Regional & Demographic Shifts
Demographic data shows Douyin skews younger (18–24), 
while iQIYI’s audience is older (25–34+). Regional 
differences also influence engagement patterns.
Leveraging the OTT Dataset ensures precise China 
entertainment data scraping, helping brands tailor 
campaigns for age and region. For instance, targeting 
young users in tier-1 cities on Douyin with trending 
challenges may result in higher engagement compared to 
iQIYI.
Why Choose Real Data API?
Real Data API offers end-to-end solutions for 
entertainment analytics:
• Access via iQIYI API and Douyin for comprehensive data 
coverage.
• Historical and real-time insights through the OTT 
Dataset.
• Automated extraction with OTT Data Scraping API for 
key performance metrics.
• Built-in Sentiment Analysis for qualitative insights.
• Frameworks for comparing entertainment analytics from 
Douyin and iQIYI, enabling cross-platform benchmarking.
• Scalable infrastructure for short-form and long-form 
video analytics.
By integrating Real Data API into workflows, teams can 
make faster, data-driven decisions, optimize campaigns, 
and gain a competitive advantage in content strategy.
Conclusion
The ability to perform extracting video performance data 
from Douyin and iQIYI empowers brands to monitor 
engagement, track trends, and evaluate influencer 
impact. With OTT Dataset, iQIYI API, OTT Data Scraping 
API, and Sentiment Analysis, businesses can achieve a 
complete view of the entertainment landscape, make 
data-driven decisions, and optimize content for maximum 
engagement.
Elevate your entertainment analytics—contact 
Real Data API today to leverage actionable insights and 
drive measurable results across Douyin and iQIYI.
Source: https://www.realdataapi.com/extracting-video-
performance-data-from-douyin-iqiyi.php