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How to Use LinkedIn for Business (Marketing Guide)
More than 50 million companies worldwide use linkedin
marketing agency in 2021. But not only because it's the
social network par excellence for recruiting and hiring the
best talent. With some 740 million members available,
more and more brands are using the possibilities and
solutions offered by the American marketing platform to
network, highlight their expertise and above all prospect
and generate leads. leads to make sales.
How to Use LinkedIn for Business (Marketing Guide)
Summary
• In this guide, we'll show you how to use
LinkedIn and give you some tips to help you
get the most out of your LinkedIn marketing
strategy. seo companies belfast
• But let's start with the basics: creating your
LinkedIn business page.
The basics for creating your LinkedIn page
• Before your company can start considering
any LinkedIn marketing strategy, it needs a
LinkedIn Company Page
marketing video production belfast. Here are
all the steps that will allow you to set up a
professional LinkedIn profile quickly.
1- How to create a LinkedIn page:
• Visit the “LinkedIn Pages” section of the LinkedIn Marketing Solutions
website. Then click on “Create your page”.
• Then choose the appropriate category for your business.
• Next, fill in all the necessary details about your business. You have on the
right of the screen a preview of your home page to see what it looks like
when you add content. Choose a URL that is relevant to your brand, and
if possible, make sure it contains the same username as on other social
media professional seo agency belfas tto your business.
• Finally, you have to upload your company logo and add your brand
slogan. Although it is optional, this step is essential: companies that
display a logo receive six times more visits than those that do not.
2- Complete your Page
• Now you'll take your LinkedIn Page and professional
social network presence to the next level by adding
more details. This will provide visitors with additional
information about your business and improve your
rankings in Google and LinkedIn search results. This
is part of the reason why full pages get 30% more
views.
• To add this information, click the pencil icon below
your business name. seo specialist belfast
• Here are the items you will need to add:
- Company Description
• In this part, talk about your vision, your
mission, and your values and offer a
description of your products and services in
three or four short paragraphs. Google search
results allow previewing up to 156 characters
of your page text, so optimize your description
for SEO by including keywords. videography
company in belfast
Create a LinkedIn marketing strategy
•With your Company Page ready to go, it's time to think about your LinkedIn
marketing strategy.
•What goals does your company want to achieve on LinkedIn? Do you plan to
use the platform to hire, generate leads, do social selling, inflate your
turnover, etc.? ? Are you planning to run ads as part of your LinkedIn
marketing strategy? Advertising on LinkedIn, as on Facebook and Google,
requires a good knowledge of how its advertising network works, but it is a
powerful lever for distributing perfectly targeted ads.
•Before writing your marketing plan, take the time to familiarize yourself with
LinkedIn demographics. This is a good starting point to know who is using the
platform and the audience you can reach. Also, do an audit of your main
LinkedIn competitors and find out how they are using the platform.
Share publications and content in a rich media format
• Posts that include photos and videos generally do well on all social
networks, and the same goes for LinkedIn.
• According to LinkedIn, posts that include images receive 98% more
comments than those that don't. LinkedIn also finds that custom
collages that include 3-4 images in a post-work well.
• Try to use custom images and visuals as they tend to drive more
engagement. You can also upload PDF and PowerPoint
presentations to support your publications.
• Videos, on the other hand, garner five times more engagements
on LinkedIn than any other type of content. One of the benefits of
native video on LinkedIn is that it plays automatically when a user
scrolls through it. In addition, videos hosted on the platform are
prioritized by the LinkedIn algorithm. video production service in belfast
Social links
Face book link
https://www.facebook.com/creativethreemedia/
Twitter link
https://twitter.com/wecreativ3
LinkedIn link
https://www.linkedin.com/company/creativ3-ni/
Instagram link
https://www.instagram.com/creative3media/
YouTube link
https://www.youtube.com/channel/UCaztt9tB5ZiwOwn
mfQxg1xQ
How to Use LinkedIn for Business (Marketing Guide)
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