What do your curls need? Protein or Moisture
                     What do your curls need? Protein or 
Moisture
Your hair can be damaged by sun exposure, heated tools, diet, and chemical 
 treatments. It is important to minimize items in your environment that strip 
away natural  moisture from your hair, causing it to lose its internal protein 
structure, called keratin.
For softer, hydrated, easily detangled curls and optimal hair health your 
curls need the  right curly hair care products.
Protein-Based Products
For extremely dry and damaged hair, protein treatments can help restore 
overall hair  structure.
You can try different Formulas 
like:
● deep treatments you leave in for several minutes - Protein 
Powered Mask
● rinse-out treatments you can use during a shower - 
Shampoo and  Conditioner for curly hair
● leave-in treatments for after you wash your hair - Leave in 
Cream and  Defining Hair Gel
These products will help your curls 
with:
● Restore and repair your 
curls
● increased hydration
● less frizz
● more luster and shine
● less split ends
Moisture Based Product
Curly hair is more prone to get dry than any other type. This is because 
the sebum  (natural oil) in your scalp takes longer to make its way to 
the rest of your curls.
Overwashing and overstyling curly hair can make matters worse.
You can treat dry, curly hair with deep moisturizing shampoos and 
conditioners. You can  also use a hair mask once a week to restore moisture. 
Always use heat-protecting spray  or oil before going out in the heat.
Look for Ingredients 
like:
● Maracuja Oil: Originating from passion fruits, this oil is 
weightless,  protective, and ultra-repairing for damaged hair 
that needs to be rescued.
● Banana Extract: packed with Potassium, Magnesium, and Biotin, 
not only  will this aid in shine but also in eliminating frizz.
● Shea Butter: a well-known anti-frizz ingredient, this ultra-
moisturizing  butter is a curly girl staple.
● Olive Oil: Used to nourish, condition, and improve the 
strength and  elasticity of our curls!