Digital marketing 
                     DIGITAL 
MARKETING
Unlocking Growth in the Digital Era
🎯  Digital Marketing – Unlocking Growth in the Digital Era
 Title: Digital Marketing
 Subtitle: Unlocking Growth in the Digital Era
 AYUSH CHAUIHAN ,14-10-2025, DICS 
The Digital Shift
 "If your business is not on the 
internet, then your business will be 
out of business." – Bill Gates
 Overview of the digital 
transformation in consumer 
behavior
 Mobile-first, instant gratification, 
data-driven decisions
 Digital Marketing – Defined Differently
Not just tools, but 
strategies that 
create value
Customer-
focused, 
measurable, agile
A living 
ecosystem — not a 
one-time campaign
🎯The Digital Arsenal
SEO – Get Found
SEM – Get Clicks
Social Media – Get Shared
Content – Get Remembered
Email – Get Personal
Influencers – Get Trusted
DIGITAL MARKETING TECHNIQUES
SEO – The Silent Salesman SEM – Pay to Win (Smartly)
Drives free, 
consistent traffic to 
your site Google Ads, Bing 
Focus on on-page Ads, Display Ads, 
SEO (keywords, Retargeting
content), off-page Pay-per-click (PPC) 
SEO (links, strategies to bring 
reputation), and qualified leads
technical SEO (site Success lies in 
speed, structure) targeting, testing, 
Good SEO = long- and tracking
term visibility and 
trust
Social Media – Digital Word of Mouth
Each platform has a voice: Instagram (visual), LinkedIn 
(professional), TikTok (creative)
Focus on engagement, not just follower count
Use stories, reels, and live content to humanize your 
brand
Create value through blogs, videos, infographics, podcasts
Content must educate, entertain, or solve a problem
Consistent quality content builds authority and trus
Email – The Unsung Hero
Highest ROI of all digital channels
Use automation for drip 
campaigns, follow-ups, and 
personalization
Segment your audience for better 
targeting and relevance
Tools of the Trade
Analytics: Google Analytics, 
Hotjar
SEO: SEMrush, Ahrefs
Content: Grammarly, Canva, 
ChatGPT
Social Media: Buffer, 
Hootsuite
CRM & Email: HubSpot, 
Mailchimp
The Data-Driven Marketer
Go beyond vanity metrics (likes, views)
Focus on:
Customer Acquisition Cost (CAC)
Lifetime Value (LTV)
Return on Ad Spend (ROAS)
Conversion Rate
Challenges in Digital Marketing
Rising ad costs and algorithm changes
Content saturation – everyone’s competing for attention
Data privacy laws (GDPR, cookie restrictions)
Keeping up with ever-evolving platforms and tools
Solution: Stay agile, test continuously, and focus on authentic value.
Trends Shaping the Future
AI & Voice & Visual Hyper- Sustainability 
Automation: Search: Personalizatio & 
Smarter Content n: Dynamic Transparency: 
chatbots, optimized for content based Consumers 
predictive new search on user care about 
targeting behaviors behavior values, not just value
Conclusion – It’s All About Connection
Digital marketing isn’t just about selling — it’s about building relationships.
Focus on:
•Understanding your audience
•Delivering consistent value
•Measuring what truly matters
Start small, stay consistent, and grow smart.
“People don’t buy what you do; they buy why you do it.” – Simon Sinek
THANK YOU 
URL - 
https://wwwB.Yd i-c AsiYtcUoSuHrs eCsH.cAoUmHAN