Uploaded on Oct 29, 2025
Join Daniel Jarrahi, founder of ZAFR, as he reveals the story behind the world’s first sparkling saffron soda, a blend of taste, tradition, and sustainability. Discover how every golden can reflects eco-conscious decisions, mindful luxury, and the art of crafting a better-for-you beverage that’s redefining refreshment.
Daniel Jarrahi Shares 6 Eco-Friendly Decisions Behind Every Bottle of ZAFR
Daniel
Jarrahi
Shares 6
Eco-Friendly
Decisions
Behind Every
Bottle of
ZAFR
When Daniel Jarrahi envisioned ZAFR, he wasn’t just creating another sparkling
drink, he was crafting a statement. A drink that stands for mindful indulgence,
crafted with care for both people and the planet. From its real saffron essence to its
beautifully designed recyclable can, every detail of ZAFR reflects his belief that true
luxury can also be sustainable.
Here are six eco-friendly decisions Daniel Jarrahi made to ensure every bottle, or
rather, every golden can, of ZAFR sparkles responsibly.
1. Responsibly
Sourced Saffron
At the heart of ZAFR lies the world’s most
luxurious spice saffron. Daniel sources it
directly from small-scale farmers who practice
traditional, chemical-free cultivation. This
ensures not only the purity and potency of
each strand but also fair compensation for
growers who’ve passed saffron farming down
through generations. Each sip of ZAFR carries
their legacy, a golden thread connecting
nature, culture, and care.
2.
Recyclable
ZAAFlRu’s mpackianginug mmak es a strong
Cecoa-stnatesment. Instead of plastic,
Daniel chose fully recyclable
aluminum cans lightweight, endlessly
reusable, and ideal for preserving
freshness. The soft beige-gold finish
with floral saffron motifs gives it a
premium feel, while the sustainability
of aluminum keeps the brand true to
its “Better For You, Better For the
Planet” promise.
3. Low-Impact
Production
Process
ZAFR’s production line operates on
low-energy equipment and water-
efficient systems, cutting down
waste at every stage. Even the
carbonation process has been
optimized to reduce emissions. For
Daniel, sustainability isn’t just a
marketing claim, it’s woven into the
way ZAFR is made, bottled, and
shared.
4. Locally
Sourced
Ingredients
aTo nmindim izSe turanpspportlaitieonr esmissions,
ZAFR works with regional suppliers for
fruits like mango and soursop, which
pair naturally with saffron’s floral
warmth. By reducing the distance
from farm to bottle, Daniel ensures
that every ZAFR can carry a smaller
carbon footprint, and a fresher, more
vibrant taste.
5. Minimal and
Biodegradable
Label Design
ZAFR’s label is a study in elegance and
simplicity. Printed with biodegradable
inks on recyclable paper, it avoids
unnecessary plastic laminates and
excess materials. The intricate golden
patterns celebrate heritage and nature,
while the uncluttered layout echoes
Daniel’s minimalist philosophy, that
beauty and sustainability can exist side
by side.
6. Giving Back
Through
Environmental
IBenyointd iparodtuicvt desisgn, Daniel Jarrahi
ensures ZAFR contributes to the
ecosystems that inspire it. A portion of
every sale supports eco-restoration
projects in saffron-growing regions and
education programs for sustainable
agriculture. It’s a way of giving back,
not just to the planet, but to the people
who help bring ZAFR’s story to life.
Thank
You
F O R Y O U R A T T E N T I O N
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