Application of big data analytics in Sports
                     APPLICATION OF BIG 
DATA ANALYTICS IN 
SPORTS
https://datasportsgroup.com/
Half of the fun in watching sports is in the commentary and the insightful 
information that we hear during the entire course of the match. It is the 
reason why sports are so entertaining for the viewers no matter who is 
playing and who wins! These broadcasters have come a long way too in 
terms of their analysis which was once just a simple description of the 
events on the field has now turned into data analytics-driven insights 
which is what makes the games unique and builds the interest of the 
audience 
Off-field, big data has become an important part of sports almost 
inseparable because of the synergy both create together. It has become 
the hook for the audiences and the reason why some of the broadcasters 
are competitively achieving better results in the same market. 
While the application of sports data analytics is relatively new, the term itself 
has coined in the 1990s its popularity grew multifold as industries across 
the world realized the true potential of data analytics and the role it can play 
for companies. 
Since it was successfully adopted in the sports industry as well athletes have 
relied on it to enhance their performance, sports data analytics companies 
use it to find innovative ways to engage audiences and even use it to evolve 
new ways of marketing and branding strategies and guide sports 
organizations in a better manner. 
But what is the reason for big data analytics' sudden growth and popularity 
across the sports industry? What is its impact on the future of the sports 
industry?
Let's look at a few reasons that have driven the importance of sports 
analytics!
Coaches have evolved the recruitment process through data analytics 
The players that join any professional 
sporting team play an important role in 
defining the future of the team, whether 
they would build the image of the team, 
help them bring trophies home, or be an 
icon, fans can relate to. This helps the 
teams win championships as well as 
brings in the right talent and sponsorship 
as well. With the use of analytics athletes' 
performance could be carefully scrutinized 
and a prediction model could also be 
created which would tell the coaches the 
real value of the player. 
The real reason this is done is to weed out overvalued players from the herd 
and hire the right talent at the right cost to the team as was done in the 
movie Moneyball which exposed the way data analytics could be applied to 
baseball and even help the teams win championships. 
Later soccer, cricket, football, and basketball all adopted the techniques and 
tried to perfect them as per the specific rules. Now while recruiting the use 
of data analytics has become almost indispensable. 
Elevating the viewing experience
True sports fans would know how broadcasting has undergone a revolution 
over a few decades. As we discussed in the article above, Sports commentary 
has matured from just calling out the names of the players to offering 
compelling information about their past performance and other relevant facts 
to the game. 
Broadcasters have been known to add ‘stats gurus’ behind the mike in the 
hopes that viewers would enjoy the fact-rich experience.
Next came graphical elements 
While viewing sports events just stating the 
numbers on the screen became less and less 
appealing to the audience so, with the use of 
big data analytics, graphical elements were 
added to the screen to break down complex 
stats for the end users in a digestible and 
attractive manner. 
A new way to boost fan engagement
Broadcasters and other sports organizations 
are aware of the effect of fan engagement and 
to improve it Big data became the new tool at 
their disposal to increase revenue. 
Fantasy sports and Online Sports Betting have become a profitable and easiest 
way to involve fans outside of the field. With the use of advanced technologies, 
Fantasy football is carving a niche for itself it alone has 25 million active 
participants most of which are based in the US. 
Big data-driven gameplay strategies 
For the success of any sports team, strategizing has become an important part 
of the preparation process before any game. Using big data analytics, the 
performance of athletes and teams could be mapped out and studied in detail 
which would reveal the weak areas of rival teams that could be used to develop 
strategies accordingly. This approach was actively applied by Liverpool FC 
during their Premier League winning campaign a few years back, with the use 
of data science they devised strategies that would help them overcome their 
opponents on the field.
It is clear the applications of data analytics in the field of sports are 
limitless and it is time to be part of the big data analytics revolution so 
that we can unlock the next phase of development as well. 
Data analytics could be used to revolutionize sporting events and it is clear 
with the way we measure an athlete's performance by driving invaluable 
insights. You can too do it all and more with Data Sports Group, Get in 
touch for more details and get access to live sports scores today.
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