How Brands and Platforms are Using Data to Win Big?
                     HOW BRANDS AND 
PLATFORMS ARE USING 
DATA TO WIN BIG?
https://datasportsgroup.com/
FIFA has forecasted that at least 5 billion viewers will be watching at least 
some of the World Cup 2022 month-long event, which starts on November 20, 
2022. This means that the entire media ecosystem—from broadcasters to 
streamers and platforms to brands and rights holders—can score big with 
fans, and turn team loyalty into brand loyalty. Football is the most popular 
sport in the world, with 40% of the world's population taking an interest in 
the game. It's no surprise the sport is so popular, considering football is 
included in the top three most popular sports in almost every region. The 
World Cup has the highest awareness of any sporting event at 95% of sports 
fans.
The World Cup takes spectators on an exciting and extensive journey, not just on 
the field. Match updates, scores, and the latest player news occupy peoples' 
screens, radios, and social media feeds, among other things. To keep viewers 
entertained, brands must provide a seamless, cross-platform experience that 
provides relevant information, in order to enhance the viewing experience. The 
World Cup audience is diverse, so brands and marketers who want to appeal to 
new customers need to ensure they're reaching the right audience on the right 
platform, at the right time.
When it comes to the platform, fans prefer to watch live matches on free-to-air TV, 
with 81% tuning in to catch the game. Apps are the main way fans watch the 
footie, with 72% of them watching the action on devices, while 62% watch over-
the-top (OTT) streaming and 62% pay to watch matches. This means brands, 
publishers, and platforms can create engaging experiences on multiple devices by 
utilizing data.
Brands can boost their audience 
experience by blending live-action event 
coverage with scores, statistics, and live 
play-by-play. The manufacturer uses 
sports live scores data to power the fans 
with up-to-the-minute on the action while 
they're viewing other content, providing a 
robust and all-inclusive experience. 
Broadcasters are said to have used sports 
live scores api data to keep fans up-to-the-
minute on the action and athletes of the 
games by providing them with up-to-the-
minute information about them and their 
events.
Brands can connect with their target audience through various channels 
such as influencer marketing and partnerships, however, a brand’s affinity 
with a consumer is not driven by these sponsorships—it is driven by sales. 
And how can one boost their sales? By backing it up with services that 
provide live sports scores API free of cost or at affordable pricing. Sports 
live scores API can help facilitate not only finding the most authentic data, 
but also its performance and use cases.
The World Cup has the ability to engage a large 
global audience, which makes it an ideal 
opportunity to acquire their attention and win 
their loyalty. The best brands will be able to 
leverage data to deliver a responsive viewing 
experience that immerses fans in the drama of 
the game and leaves them guessing where to find 
what they want or want. Livescore API is the way 
to go for creating the best sports brand online. If 
you want to leverage the festive occasion of the 
FIFA World Cup to the fullest then you must 
check out how Data Sports Group can help you 
revolutionise your business. Global sportsbooks, 
sports bettors, media companies, and many 
other sectors are using our sports data to their 
advantage.
We are a reliable provider of real-time and accurate sports data to 
fulfill your needs. We offer the broadest catalogue of competitions and 
coverage for soccer data. Media and publishers use our soccer data to 
enrich experiences and boost fan engagement. Our granular dataset 
gives a competitive edge and is used by global sportsbooks and sports 
bettors to sharpen analysis and modeling.
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