How Data Revolutionized the Sports and Media Industry
                     HOW DATA 
REVOLUTIONIZED THE 
SPORTS AND MEDIA 
INDUSTRY?
https://datasportsgroup.com/
The sports sector is seeing unprecedented growth because of digital technologies, 
which have the ability to bring fans closer together through new and personalized 
experiences. However, to take advantage of this opportunity, digital must 
be integrated into every part of the business, transforming people, processes, 
and technology.
But for what reasons, digital transformation is necessary?
Without a doubt, technology has and will continue to disrupt businesses across 
all industries, profoundly altering both the customer experience and the inner 
workings of firms. The sports industry is undergoing rapid transformation, 
with digital technology enabling previously inconceivable development 
opportunities.
However, in order to take advantage, sports organizations would have to undergo 
a digital makeover. It will not be enough to simply "do digital"; they 
will need to integrate digital into every part of their business, transforming 
people, processes, and technology. Keep in mind when we talk about 
organizational restructuring it is not to be taken lightly too as it would involve 
time and resources too. But the only reason organization are willing to consider 
organizational overhaul is the immense potential it holds and that is 
definitely worth examining.
There are four types of opportunities available. Know more about them below.
Reach a wider audience with content
Fans' lives are being shaped by technology more than ever before, allowing sports 
organizations to offer new, inventive consumer experiences. By collaborating with 
broadcasters and new distribution platforms, you can provide fans with the 
experiences they want while also capturing the audience across many platforms, 
including mobile.
As more people migrate to live sports data providers, the rise of the smartphone 
and tablet may have contributed to a decline in live game attendance. The 
National Football League (NFL) and Major League Baseball (MLB) both have 
lower attendance than in 2007, while attendance in the National Hockey League 
(NHL) and the National Basketball Association (NBA) has decreased since the 
2012-2013 season. At the same time, over-the-top (OTT) platforms are gaining 
traction as a new growth engine: While the NFL's TV ratings have dropped, the 
number of people watching games online climbed.
Sports organizations can use digital 
media and develop a direct connection 
with the fans as 
well. Collaboration with broadcasters to 
master material for 
several channels is one option, 
which opens up a slew of real-time 
marketing possibilities. Finally, cross-
platform digital content optimization 
will help sports data feed providers to 
improve their content reach.
Optimize the fan experience
Many sports fans are looking for more than just the game; they want exclusive and 
sharing experiences that technology can provide. Using immersive technologies 
like augmented and virtual reality to offer an incredibly engaging viewing 
experience, sports companies could increase stadium attendance. They may also 
boost engagement by tailoring experiences to individual fan preferences using 
loyalty and customer relationship management data.
Encourage sponsors to get involved
Fans are connecting with media in more ways than ever before–audio 
consumption, TV viewing, and app usage all grew between 2014 and 
2016. When you combine this with the fact that sports fans are growing more 
open to tailored participation, you have a universe of possibilities. Targeted ads 
are said to be twice as effective as non-targeted commercials on average: 60% of 
millennials would readily volunteer their data for coupons or promotions, and 
71% of customers prefer to see interest tailored ads.
Increase revenue by generating new bu
sinesses
In a world dominated by big data, sports 
companies can mine fan data to gain a 
deeper understanding of 
their behaviors, preferences, 
and demographics, 
ultimately unlocking new revenue 
sources by addressing fans in novel ways, 
such as by adding new services to 
existing offers. Companies can also apply 
data and revamp their 
core business process and ultimately use 
data to solidify partner connections and 
make new business models as well.
Transforming the way people work
Sports organizations must not only attract digital talent but also provide ongoing 
training to their employees in order to enhance digital capabilities. This 
will enable students to approach issue resolution from a digital standpoint.
The digitalization of business processes
Traditional business processes are reexamined and realigned 
to support the digital capabilities required to create efficiencies and unleash value 
through digital transformation.
Adopting new digital technologies
Enterprise technology must assist the business, improve operational efficiencies 
and communicate more directly with fans and consumers. Predictive modeling, 
which can foresee consumer patterns, and E-commerce platforms, which can 
open up new revenue streams are examples of transformative digital technology.
The bottom line
Starting along the path of digital transformation requires a full understanding of 
current capabilities as well as a vision for the future, which will determine how 
over the period of time an Organization's capabilities, its processes would evolve. 
Sports organizations would then get used to their digital presence and over time 
be ever more connected to their fans and create personalized experiences that 
would help them build a loyal customer base.
This is exactly where Data Sports Group comes in and can help you provide a 
seamless experience as the organization would then need raw sports data to 
derive analysis and deliver that to the platforms for consumption.
CONTACT US
Emai [email protected]
Phone - +1 (704) 964-6859
Address - 2600 Kinmere Dr
City – Gastonia
State - North Carolina
PIN – 28056
Country - USA