Exciting Technological Trends to Witness in Sports Industry 2022 Edition
                     EXCITING TECHNOLOGICAL 
TRENDS TO WITNESS IN 
SPORTS INDUSTRY: 2022 
EDITION
https://datasportsgroup.com/
The 2021 year paved the way for sports to get back on track and reassess things 
after the pandemic shakeup in 2020. The whole industry needed some time to get 
back to the progress level of the pre-pandemic world and technological advances 
played a key role in transforming every aspect of the sport. The dependence on 
technology has significantly increased over the period of time, it plays a big role in 
recruitment strategy, athletes training methods and improving audiences 
experience, and creating new revenue generation avenues. In this blog, we are 
going to analyze the top five technological trends that are prevalent in the sports 
industry now and their role in the future of the industry.
The Brave new world of Esports
The year 2022 is another good year for the Esports industry with unprecedented 
growth in its path ahead. Esports have truly explained how digital transformation 
is the next best thing for the sports industry and it has opened up new revenue 
areas for an investor as well as created new audiences. 
Currently, the industry is valued at $1.8 billion in revenue and has the potential to 
scale up to $2.5 billion dollar revenue by the end of the year. Esports has been one 
of the few entertainment ventures who have not been significantly affected by the 
global pandemic which pushed many sports organizations into heavy losses, so 
much so that they packed up certain operations. One of the most exciting trends 
currently seen in the industry is the movement of offline sports and teams into 
the online world by investments, for example, the Manchester City and Fortnite 
Esports contract. With more awareness, revenues would surely soar ahead. 
Interestingly, for the second time in history, the Asian Games 2022 will include 
Esports as one of the medaled events and it is such an initiative that would help 
Esports appeal to the mainstream audience.
Enhanced Fan Experience
With all the Esports hype, we have not forgotten the traditional sports this year. 
Technology is always evolving to come up with ways to innovate 
sports data solutions too. The 5 G-enabled stadiums are a positive step in 
offering a more immersive experience to the live audience. Qatar 2022 Football 
World Cup has partnered with Ericsson and Ooredoo to ensure that continuous 
connectivity is there in stadiums, airports, and other places of fan interactions 
with the power of social networking services they could even engage with the 
digital audience to offer an unforgettable experience.
Artificial Intelligence (AI)
The development in the field of Artificial Intelligence has truly been a blessing for 
the sports industry, for those of you who do not know was AI is, it is a 
technological advancement wherein a humans’ ability to think, sense, and react is 
mimicked by a machine. 
 The AI-based systems are already prevalent across all major sports disciplines 
with the most popular ones being sensors, wearables, and computer vision-
enabled cameras which uses AI to offer forecast models which are used to make 
decisions. With AI, athletes could now live stream or upload their match and even 
their training session and AI algorithms could then be powered to come up with a 
real-time or post-match performance analysis complete with speeds, techniques 
and even plotting graphs. This would help in developing a futuristic training 
program that could arm athletes with analytics and improve their performance in 
the long run.
Evolving Media platforms
Sports communication over time has completely evolved where once humans 
took hours to observe the match upload content and publish it, with AI-powered 
tools all of that is done intelligently and more efficiently to offer frequent 
publications with fewer resources. 
 The channel of consuming sports data has also seen development with the social 
networks and digital channels making up for loin’s share of media consumption, 
56% of fans ask for more interactive content which would be engaging and even 
create new audiences. Generation Z who has adopted a mobile-first approach in 
life would soon force companies to adopt an all-digital approach at the center of 
their strategy to survive. With more dependence on OTT and growth in streaming 
platform providers, fans have changed the way the sports business operated in 
the past. Now with sports widgets for websites companies can offer sports data 
in an attractive format across the platform to engage with customers.
Job Market
The theatrical shake-up that was handed to the sports industry after the 
pandemic affected the industry’s job market as well. Not just from the perspective 
of the structure but also the culture within the organization as well as the 
services/products they deliver. 
With the job market, a lot of new opportunities were up for grabs for good 
candidates and the unprecedented path that Covid-19 left behind forced the 
organizations to restructure their teams and force teams to learn new skill sets, 
and evolve in the post covid era where technology and talent were leading the 
way.
Technology has uncovered future opportunities in the sports industry in the past 
and continues to bring innovation in the field while brands, organizations, and 
clubs become more tech-reliant nowadays to continue to innovate and add better 
ways to entertain fans. The backbone of any technical innovation within the 
sports industry is sports data thus creating the need for professional sports data 
providers who can give you access to sports data feed with specific sports data 
APIs. Data Sports Group is a well-known name in the community and has 
participated in the technical advancement of the industry by providing the one 
thing technology would be useless without, sports data.
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