Explore the Transformative Power of Sports Data
                     EXPLORE THE 
TRANSFORMATIVE 
POWER OF SPORTS DATA
https://datasportsgroup.com/
The dependence on data has truly boomed over the years with no bar on any 
industry. The companies have tapped into the real power of data to completely 
revolutionize their fields over and over again. If you look back in time, oil was the 
real minefield in the 18th century, in the modern age data is the game-changer for 
the companies in this digital economy. Data could be the key to bringing about a 
complete industry transformation. With more and more information being stored 
related to clients, markets, and business processes, data is the central figure, 
companies keep coming back to, to gain insights and create sustainable business 
value.
Though with all the positives there can be negatives too, the data-driven decision-
making process is alluring for sure but it can fail at times. With the tech-based 
approach, the decisions that were taken by humans in the past are being driven by 
Artificial intelligence now while most of the time it is an efficient process but some 
decisions do require some human insight even with the data-driven approach.
How is the sports industry integrating data?
There are a number of examples of how the sports industry has center around data. 
Take the NBA for example, one of the most popular sports in the US, which heavily 
relies on data analytics for tracking player performance and even while hiring 
young talent from around the globe. The league has come to depend on data to draw 
out winning strategies for the franchises and can even help in avoiding player 
injury. The real power of data was seen when data was used to come up with 
marketing campaigns that ultimately targeted the audience directly and boosted the 
direct sales revenues.
With the visible growth through data insights, most of the franchises now have set 
up a specific analytics department of their own to draw unique insights and build 
on their advantage. Within the league, the way of working has undergone a 
significant change, while earlier pattern mapping made predictions and analyzed 
failures. The analytics department has evolved from that process to more extensive 
research-based work which can now truly be an asset to any coach if used properly.
Switching up the examples now, in soccer, 
Valencia has been known to employ data 
in two particular ways to help the club. 
One is to draw insights from the data to 
get a more holistic view of the behavior of 
fans and then use that to divide them into 
segments and come up with segment-
specific marketing and personalization 
programs to engage the fans. Practicing 
the technique, the club has thus come up 
with 14 different variables based on the 
fans' reaction and their decision-making 
process. Valencia then used that to draw 
fans to the stadium.
The power of data analytics is not a secret anymore, Wimbledon has also boarded 
the ‘Data Revolution’ train, using a hybrid model wherein they depend on an in-
house team of data analysts as well as their third-party data suppliers like IBM. 
With the real-time data feeds, the fans can experience unmatched analytical 
insight and engage in a more fruitful manner as the match goes on. The only limit 
with data and its power is what sports organizations think they can do with it; 
with a limited view, they limit the potential.
Since not many clubs or franchises would have the budget to depend on, they 
have shifted to consulting houses and third parties to get immersive insights from 
data, their strategy might be different but the results stay the same. In one of the 
MIT Sloan Sports Analytics Conferences, one of the senior members of basketball 
strategy and analytics for the NBA stated there are a lot of factors that affect data 
quality but it’s one of the most engrossing aspects of a small change in Data can 
prompt small changes in the strategy.
The main distinguishing factor for clubs 
then becomes- data team
Sports data feeds hence could be 
considered as a strategic asset thus for 
franchises their success depends on the 
quality of insights extracted from the data, 
and factoring that in with added weightage 
while making business decisions. A data-
driven culture is the future of the world as 
in the information age we produce a mind-
boggling amount of data and using that to 
curate business strategy is the smartest 
decision than jumping in blind.
Organizations but need to steer clear of the fact that data might hold a lot of 
weightages but it should never be used as the sole factor, the secret to a successful 
strategy would be the use of intuition and logical thinking before putting the idea 
into action.
The use of online sports data in the sports industry would not cease at any rate 
but with the advent of wearable tech, tagged equipment, and video tracking 
ability more data points would be created and it would be a bottomless mine with 
new and interesting insights waiting to be extracted out to produce game-
changing and industries revolutionizing results. To get access to the 
best sports data provider in the market, head to Data Sports Group which has 
set itself apart in the data market and offers sports XML feeds that could be 
integrated with the software easily.
CONTACT US
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