Fan Engagement and The Second Screen
                     FAN ENGAGEMENT AND 
THE SECOND SCREEN
https://datasportsgroup.com/
For the average sports fan, it’s no longer possible to passively sit on the couch and 
just watch a game. The ubiquity of internet-connected devices along with the 
multitude of media channels available at fans’ fingertips has led to a multi-screen, 
interactive experience.
Second screens are primarily social and consumed via smartphones, tablets and 
other connected devices. It’s estimated that over 80 percent of sports fans use 
second screens while watching a live sports TV broadcast.
The most popular engagement on second screens during live sports broadcasts 
are:
1. Use of Social Networks: A large majority of users, browse through social 
networks reviewing reactions as a game progress
2. Chat/Message with friends: Communicating via messaging apps is the next 
most common thing. Stats, quips, and "did-you-see-that?” moments discussed
3. Read news updates: During the game, fans browse through the news about the 
match or their team, whether its an injury update or a shocking incident on the 
pitch
4. Search for related information: Fans turn to their devices to search for 
information around stats for players and teams, upcoming fixtures, progress 
around other matches played simultaneously and so on.
For advertisers & brands becoming part of the social conversation with sports 
fans can be easier said than done, but there’s no doubt that marketers will have to 
innovate and create new activations between TV and social.
Some suggestions on how to engage fans in these moments:
1. Make visual, credible content that is easy to share.
2. Plan ahead, identify possible triggers for conversation and create content that 
anticipates these triggers
3. Ignite debate with questions and fan interaction.
4. Create snackable facts, stats and trivia.
 
At Data Sports Group, we are already helping media achieve great user 
experiences. For example, moment marketing services via social networks 
provides brands an opportunity to create content that anticipates triggers for 
conversation and that can be tweaked on the fly to be delivered quickly when 
needed, Being agile in the moment allows for capitalization on unfolding events 
that brands can relate to.
CONTACT US
Emai [email protected]
Phone - +1 (704) 964-6859
Address - 2600 Kinmere Dr
City – Gastonia
State - North Carolina
PIN – 28056
Country - USA