How Future of Live Streaming is Going to Change?
                     HOW FUTURE OF LIVE 
STREAMING IS GOING TO 
CHANGE?
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For almost every sports industry and market, online streaming of sports is an 
unavoidable part of today’s digital advertising landscape. But as the ability to 
online streaming of sports grows with each passing day, so too will the need for 
professional sports live streaming services in the space to up their game — and 
fast. We’ll see more and more live-streaming data sports rise to prominence on 
both a global and an individual scale. The demand for greater accessibility to 
live-streaming sports statistics in this space is only going to increase with time. 
As a result, we can expect a number of large-scale professional sports live 
streaming services to alter their strategies and evolve their user experiences 
significantly over the course of time. Let’s take a look at what that might mean 
for you as a sports industry professional.
What to Expect?
As the popularity of live streaming grows 
alongside it, so too will the demand for better 
and more accessible tools to power these 
experiences. That said, there will be significant 
upheaval in the market in the coming year. The 
most significant of these is likely to be the 
evolution of the traditional television 
broadcasting model itself. As more consumers 
move toward more consumption-focused 
entertainment options, live broadcasting is 
slowly losing its prominence in the media 
landscape.
Live Streaming Platforms Will Change
The shift toward more social and interactive content has brought with it a 
corresponding shift in the monetization of these services. As traditional 
advertising models struggle to keep pace with the industry’s shift toward 
personalized content and online video, advertisers are increasingly turning to 
alternative revenue models. This includes the adoption of new technologies 
that have seen a rise in companies embracing “social video.” As users 
increasingly choose to watch live videos with an emphasis on engagement and 
community, brands are increasingly turning to firms that can provide live 
streaming sports statistics to create engaging and social experiences that are 
more accessible and affordable than ever before.
New Live Streaming Technologies Will Be 
Announced
New live-streaming technologies are likely to 
be revealed in the coming year. Just as “social 
video” is emerging as a new business model 
and technology, live streaming platforms are 
experiencing a revolutionary moment.
Key Takeaway
The future of live video looks bright — and it’s going to be even more exciting 
than this! With so much potential for growth in this space, it’s no wonder that 
brands are exploring new revenue streams with an eye toward increasing reach 
and engagement. With the popularity of live streaming platforms like Periscope 
and Meerkat rising at a rapid pace, it’s important for companies to get ahead of 
the curve and invest in the latest live video tech to power their experiences. In 
time, these platforms may achieve such widespread adoption that they replace 
traditional TV in some markets. In this case, the traditional broadcast will have 
to seriously consider its place in the digital ad landscape.
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