How Can Live Sports Content Encourage Customer Engagement
                     HOW CAN LIVE SPORTS 
CONTENT ENCOURAGE 
CUSTOMER 
ENGAGEMENT?
https://datasportsgroup.com/
It is expensive to be a sports fan nowadays, and honestly, it could be confusing 
too. The content-on-demand or streaming has grown over the years, as the 
number of fans watching live TV seems to be going down year by year. Still, the 
service providers have still not given up hope on their platform they have 
renovated their offerings to fight competition. While the viewers on TV have gone 
down, Live Sport on TV still has its own draw for the viewers. Since live sports is 
not something viewers can download it leaves no option but to catch the sports 
live on any platform.
Service providers have realized that and have hence been forced to purchase the 
necessary rights to distribute live sports data and content solutions. The sports 
scores feed has been the real differentiator and one of the main reasons why 
viewers keep coming back to the service providers. But if you look at it from the 
customers' point of view you will find that the service providers may be offering 
you a package wherein, they have included the sports content already, it would 
look like a good deal but it actually isn’t.
Live sports data providers now would not 
give you access to the content unless you 
are a subscriber to the service provider 
but what if you do not want to subscribe? 
How would you now get access to all the 
sports categories you need? A hardcore 
sports fan that follows a number of sports 
would now be restrained by access to the 
content.
If you look at its country-wise in Ireland 
specifically if you wish to get access to 
sports content you need to subscribe to 
up to 8 different subscriptions which 
would be a costly affair since this would 
definitely be added on top of your 
broadband services as well as the cost of 
your TV package. 
The love for sport may be there but 
would the fans be willing to spend that 
much to get access to their favorite 
content? This is one of the difficulties 
which service providers are facing today.
Further, Live streaming has not been 
limited to TV as well but the likes of 
Amazon Facebook, and Netflix have 
wanted to get into the lucrative 
live content sports provider industry. 
For example, when USPGA gave the 
European rights of the golf tournaments 
to a specific company you would need to 
subscribe to it to get access to the golf 
matches.
This basically creates a hurdle for some people to get access to sports content and 
they would be forced to take upon illegal measures to watch their favorite teams. 
Much like what the music industry is facing and has not been able to find a 
solution for it. The need of the hour is for the service providers to work together 
and provide a common access ground or share access so that fans would not face 
such an issue.
The service providers have a unique opportunity to partner up with the other 
content providers which would ease the burden on customers and also save the 
service providers from the risk of losing customers to other avenues and thus 
affecting revenue in the end.
What’s more? The smaller service providers would not be able to afford a license 
which leaves the bigger companies with the responsibility to provide license 
access to the other companies so that they can further distribute the data directly 
to the customers and it would act as a further income generator for the big 
companies.
Getting access to data can be a very challenging task in itself. Today a number of 
sports data providers also exist who can offer real-time sports data. One of the 
best in the market is Data Sports Group, with access to fast, accurate, and 
reliable data, customer engagement can be made easier.
CONTACT US
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Phone - +1 (704) 964-6859
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City – Gastonia
State - North Carolina
PIN – 28056
Country - USA