Media Companies’ Short Cut to More Traffic Real-Time Sports Data
                     MEDIA COMPANIES’ 
SHORT CUT TO MORE 
TRAFFIC: REAL-TIME 
SPORTS DATA
https://datasportsgroup.com/
In today’s world, media outlets and news websites are facing a lot of competition 
when it comes to offering live coverage of sports events. It is even tougher to hold 
the audience’s interest and build a loyal customer base but, with real-time 
information and engaging visualizations, it can be made easier.
How can you make that happen? While the need of the hour in the past was the 
highest-quality data and comprehensive coverage now the presentation of data is 
taking the front stage. The market leaders are offering compelling real-time data 
visuals in the form of pre-match widgets, live score data feed and post-match 
statistics.
The fans are never at a disadvantage when it comes to sources since a lot of 
players already exist in the market and they can easily access information on their 
favorite competitions, clubs, and players. Even the feature of live broadcasts is not 
exclusive anymore with hundreds of sites dedicated to bringing match details 
right from the field to the customers' mobiles. The teams have their specific sites 
nowadays even social media handles as well to interact with fans directly with 
comments and engaging content.
The real problem the media houses have 
in front of them is setting themselves 
apart from the competition and 
maintaining a loyal customer base when 
they exhibit butterfly-like attitudes. But 
with better immersive tech, many have 
realized that not just video content and 
the quality need to be met but all that 
needs to be complemented with 
highlighting key events of a game further 
add-in, in-depth stats and data about the 
team and players also all of that should 
be properly included in the fans’ devices 
appealingly. You can approach that in 
phases and engage with the fans 
accordingly.
First and foremost, it is pre-match data, fighting for views is not restricted to just 
the main event when the whistle blows but now fans want to be involved 
beforehand as well, this is the differentiating feature of true fans, who seek team, 
player, manager details and wish to be well-informed. They would form their own 
opinions before the match even starts or even the lineup has been formed.
They would compare, and analyze the facts and stats to make their predictions 
before and even express their opinions in comments. This all ensures that sport 
and news websites have gone well beyond their previous role of just reporting the 
main event but has encompassed a more holistic approach to keep their viewers 
entertained.
What they can do now is compare the teams’ previous performance to reveal their 
current form. Where are they placed in the league table? Who are their best 
players and how have they fared in the current campaign? Some of the most 
common visuals are previous performances, head-to-head views, standings of the 
team if they hold any winning or losing streaks, injured players, and any other 
information that could affect the result.
Real-time presentations. The most 
exciting part of the offerings is the game 
itself, which is enough to attract and keep 
the viewers hooked but the problem here 
is that apart from the competition online 
there is also a cross-platform competition 
media outlets and news websites would 
have to deal with, what would make a 
viewer choose the website? Over TV? 
Over the in-person stadium experience?
Even with the live streaming, viewers 
would also interact via comments and 
compare statistics which gives the news 
and sports websites a chance to provide 
the content they need that would enrich 
their experience. 
Viewers would take more interest and enjoy the experience and later on come 
back to relive it the next time and set a pattern.
Keep them engaged with Postgame stats. Most of the die-hard fans of the sport 
would be reading the game analysis reports, their favorite players’ views what the 
coaches think of the team’s performance, and any future announcement. As soon 
as the whistle blows that indicates that the match is over, many supporters and 
followers would head to the site that would offer the most stats about the game.
Now that we know what information they seek, it has to be presented in a 
digestible and compelling manner which is what the players in this industry need 
to target to attract viewers and they would need to keep on updating their 
offerings as per the market to stay relevant as a source of entertainment.
Another challenging task is finding the live sports data providers that can help 
you meet all the requirements. We can help you in that respect, Data Sports Group 
offers game-changing, unmatched sports live scores APIs and appealing widget 
services which would help you engage with your audience like never before. With 
comprehensive coverage of over 50 sports categories and 5000 matches get all 
the information you need from API for data sports, mainly, pre-match, live, post-
match, and add-on services that could set you apart from your competition.
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