NBA The Worlds Most Tech-Savvy Sports League
                     NBA: THE WORLD’S MOST 
TECH-SAVVY SPORTS 
LEAGUE?
https://datasportsgroup.com/
The NBA achieved new attendance (22 million) and global fan engagement records 
last season (more than a billion viewers around the world tuned in at some point). A 
mobile-focused digital approach that engages fans in enticing new ways contributed 
to the League’s success. Melissa Brenner, the NBA's executive vice president of digital 
media, says, "We're bringing the globe courtside." The NBA improved League Pass, 
their live-streaming program that allows fans to watch games in all markets, 
significantly in 2017. More cameras were added in every arena, and Mobile View, 
which delivers tighter, zoomed-in angles for smaller screens, was introduced as well, 
more than a third of members watch on mobile devices.
So, how did it all begin?
Former NBA commissioner David Stern started it all in 1987, when he didn't charge 
China's government-run TV channel a penny to show NBA games because he knew 
that getting more eyes on his product, especially from overseas, was more essential 
than making quick money. That's the same mindset that Mark Zuckerberg had when 
he and his partners tried to monetize Facebook early on (ok, at least according to the 
movie). Stern's successor, Adam Silver, continued Stern's forward-thinking, big-picture 
approach by enabling fans to share NBA highlights on social media. The NBA started 
supporting research on wearable devices for players last year with the goal of better 
understanding players' bodies and, hopefully, preventing injuries.
The league's enthusiasm for big data and 
technological developments extends 
beyond business; it has altered the way 
teams operate and compete. Mark Cuban 
has always experimented with new 
technology to help his Dallas Mavericks 
players develop. Over the last half-decade, 
teams have begun to employ advanced 
metrics, which has resulted in a sea change 
in the way the game is played, thus turning 
the sport on its head. Do you need an 
example? The Warriors won their Western 
Conference Finals by a seven-game margin 
over the Oklahoma City Thunder, despite 
the fact that Thunder were bigger, taller, 
stronger, and arguably faster at that time.
Moreover, the NBA realized it had struck gold and began using the technique for its 
own clubs. As a global league, it has a plethora of social channels, apps, and websites, 
each with its own owners in the league offices and throughout the world. Now, each 
of those folks, according to Carney, could tell the NBA what they wanted to see in 
order to best serve their audiences, and tools would be able to produce the content 
that vary instantly after each night's games.
The NBA would never have developed a 
nightly package for a middle-of-the-road 
player like Australian Matthew Dellavedova. 
However, with over ten Australian players 
in the NBA, there is a need for frequent 
highlights from Down Under, and several 
tools now allow them to get exactly what 
they want, including all of the Dellavedova 
clips they could possibly want.
Since there’s so much tech involved in NBA 
these days, it’s crucial to keep relevant and 
apt data to be available! Now from where 
can you get such a piece of data, and how 
would you select?
Go with a data partner who is offerings, historical data, pre-match, post-match data, 
customer support, packages or tailored flexible arrangements, and free trials. A 
provider who offers flexible data formats and delivery methods will make data 
handling in your system easier. The most prevalent data transport formats are XML, 
JSON, and CSV.
Real-time and accurate data providers will help you increase engagement on your 
platform, data providers must be able to swiftly update their algorithms and formulae 
to reflect the most up-to-date data. Make sure the data provider you select can 
provide data for multiple sports. So, when you expand to a new geography or a new 
market where some other sport is followed you don’t need to search for a new data 
feed provider.
Now that we know, there’re a lot many things to consider, looking out for a sports 
data provider that can handle NBA-level big data, and provide you with the best 
results is exactly what you need right now! Looking for basketball XML data or 
basketball coverage agency? Don’t worry, we got your back. Data Sports Group is one 
such sports data provider and the best undoubtedly to provide you with relevant NBA 
data feed as well. With tens of thousands of sporting events covered each year.
DSG is a top live sports data provider that can give basketball data as well. Our sports 
data API solutions are used by industry leaders in digital, gaming, fantasy sports, fan 
interaction, and predictive analytics all over the world.
CONTACT US
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