Davidkaup
Uploaded on Jan 28, 2021
Category
Food & Cooking
David Kaup is responsible for overseeing the quality and production of food that gets to customers’ tables. Although chefs and kitchen managers handle and create the food, with an eye toward flavor, presentation and food safety, the manager is the final link in the chain that ends with the finished plates coming off the line. He can work in a variety of settings, including fast food restaurants, fine dining restaurants, and casual dining restaurants.
Category
Food & Cooking
David Kaup sharing Healthy Food Marketing Plan
David Kaup
2 0 2 1 M A R K E T I
N G S T R A T E G
Y
WE DELIVER
HEALTHY
WHAT IS WE DELIVER
HEALTHY ?
We Deliver Healthy is a food
delivery service of healthy
packed meals.
We deliver breakfast, lunch and
dinner
based on your chosen number of
calories.
D A V I D K A
U P
THE SITUATION
1 ,000 2 , 0 0 0
We are currently at 1k To provide software
customers development services and
per week, which is below the products, which
initial goal of 2,000 customers deliver commercial benefits.
per week.
D A V I D K A
U P
To reach a 100% increase in
OUR 2 0 2 1 GOAL our number of customers
per week.
5
0
4
0
3
0
2
0
1
0
0
Jan Fe Ma Ap Ma Jun Jul Au Se Oc
b r r y g p t
D A V I D K A
U P
DEMOGRAPHICS OF
CURRENT CUSTOMERS
Male and female
0
1 customers, 18 - 25 years
old
Mostly employed, only 10%
0 2
are undergrad or
unemployed
Lives or works within the 15-
0 2
mile radius of our Beaufort
kitchen
D A V I D K A
U P
MARKETING
STRATEGY #1
Target customers in the 26 - 45
age range to include
professionals and household
decision makers by
advertising the benefits of healthy
and calorie-counted meals via
offline and online means.
D A V I D K A U
P
5
0
MARKETING 40
STRATEGY # 2 30
2
0
1
0
Jan Fe Ma Ap Ma
Widen the reach of our delivery 0 b r r y
services to 150-mile radius of
Beaufort. 40
Another solution is to provide
3
convenient and strategic points 0
for customer pickup. 2
0
1
0
0 Jan Fe Ma Ap Ma
b r r y
D A V I D K A U
P
MARKETING
STRATEGY # 3
Make ordering possible online Another solution is to provide
via an online store and a convenient and strategic points
mobile app benefits of for customer pickup.
healthy.
D A V I D K A U
P
Distribute marketing
Q materials offline &
TIMELINE OF 1 online
MARKETING
Tap third party
ACTIVITIES Q 2 delivery companies
Our sales for this start-up
period are growing from
Set to live online
$10,000 per month at the Q 3
store and
beginning retainer business
application
from our founding
partner, with existing clients
to
$110,000 next spring. Measurement
Q 4
and
assessment
D A V I D K A U
P
MARKETING TEAM
Natalie Catherine Bernard
Smithson Williams Fitzgerald
Marketing Markerting Creatives
Head Assistant
D A V I D K A U
P
Thanks For Watching
Address :- 2280 Oak Street Old Forge, New York, USA
Phone No :- 315-369-5998
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