seo 
                     SEARCH ENGINE OPTIMIZATION-
SEO
Areva Digital
MAIN TRENDS IN 2018
Voice Search is More Real Than Ever
Since voice searches are increasing an increase in the featured snippets 
can be seen, which is the source for Google in voice searches.
Artificial Intelligence will be having many po
wers regarding the searches
Google has developed the Cloud Vision API, which is capable of 
recognizing an enormous number of objects.
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Survival of the fittest
In today’s fast-paced, on-demand society, people want things, including 
information, immediately.
Nothing is more frustrating than clicking on a website that appears to 
answer your question exactly, only to have to wait for the page to load. 
If the page doesn’t load in 5 seconds, you’re off onto another website 
that can hopefully give you the answers you need.
People don’t like slow web pages. If your page is slow, your site traffic 
will suffer. Page speed is a user experience feature that is expected to 
be kept by all websites.
Google expects pages to load in under three seconds. By taking 
Google’s speed test we can know the speed of our web page.
Page Relevance 2.0
•
Google continues in its quest to provide the best web browsing 
experience to users. Besides offering users websites that are safe, 
Google searches for sites that best match the user’s search  – even if 
that’s a little different from their actual query.
This means that search engines will evaluate the relevance of the 
content on your website. One of the ways that Google assess the 
relevance of a website’s content is with Latent Semantic Indexing. 
Through Latent Semantic Indexing Google can gather content from 
billions of websites and parse through the content, scanning for 
related terms and words.
Mobiles will be more powerful and of huge i
mportance
• Smartphone’s dominate the world and more and more web browsing 
is occurring on mobile devices. In fact, the number of people using 
their Smartphone’s to browse the Internet is higher than the number 
of people who browse on a traditional desktop computer.
• It is no longer optional to have a mobile-friendly website. It is now 
required and expected by the search engines and the users.
• In fact, mobile friendliness is now a search ranking factor. Check if 
your site is mobile friendly on Google’s mobile test Website Auditor, 
under Content Analysis.
Personalized contents in SREP
• Besides the traditional search ranking factors, such as page speed, content 
relevancy and, page authority, search engines are also using information 
about the user, such as interests, browsing history and location, to provide 
a personalized search results list.
• Google, along with some other search engines, have been utilizing 
personalized SERPs for many years.
• When personalization comes into effect, when someone searches for a 
keyword for the first time, the website needs to do it’s best to appear 
among the top results in the unbiased SERP. If the searcher clicks on the 
listing, the website becomes the preferred entity, and the subsequent 
searches will most likely include the site as the top result.
Rise of “Linkless” Backlinks
• Links have been the trust signal for search engines — one that SEOs 
spent the most time on optimizing. But times are changing, and 
linkless mentions may be becoming an off-page signal of equal 
weight. It has become the best (and most ethical) practice for 
websites to try and get links from more reputable, outside sources.
• While links from authoritative, outside sources gave websites some 
search ranking, the further sophistication of Google search robots is 
slowly taking away the coveted power of backlinks.
• Search engines now have the ability to associate mentions of brands, 
institutions, organizations, and people without the need of linking to 
their corresponding web pages. 
Thank You
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