Best Digital Marketing Training Institute in Bangalore
                     KEYNOTE PRESENTATION
Market MAXIMIZING YOUR Trends
SOCIAL MEDIA 
MARKETING
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SETTING 2 ALIGN WITH BUSINESS OBJECTIVES
SOCIAL MEDIA Increase brand awareness, drive website traffic, generate leads, boost 
GOALS sales. Develop SMART goals Specific, Measurable, Attainable, Relevant, 
Time-bound  
1 AWARENESS, TRAFFIC, LEAD 3 DEVELOP MEASURABLE 
GENERATION, SALES TARGETS
Key performance indicators (KPIs), Increase Instagram followers by 25% 
Engagement: Likes, comments, in next 6 months  Track progress 
shares, Reach: Impressions, follower against goals. Use social media 
growth, Traffic: Clicks to analytics tools, Consistently measure 
website/landing pages, Leads: Form and refine strategy  
submissions, sales inquiries, Sales: WWW.NIDMINDIA.COM 
Revenue from social channels 9611361147
IDENTIFYING YOUR 
TARGET AUDIENCE
DEMOGRAPHICS  AUDIENCE PERSONAS
Research key demographics Develop representative 
like age, gender, interests profiles capturing 
and behaviors demographics, pain points 
and goals.
RELEVANT 
PLATFORM KEYWORD 
Select the most relevant Look at industry/keyword 
social networks based on search data, and 
where your target audience competitor data
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CREATING A CONTENT 
STRATEGY
CONTENT PILLARS 
& TOPICS POSTING MIX OF CONTENT SCHEDULE TYPES
 Define the overarching Creating a consistent Incorporate a variety of 
content themes and schedule helps build an formats like short-form 
specific topics you want active presence. Use a videos, photos/graphics, 
to focus on in your social content calendar to plan blog articles. Different 
media posts. These themes and types of styles of content work 
should align with your posts in advance. This well on particular 
products/services and can range from multiple networks, can 
what will be most daily posts to weekly accomplish different 
valuable, engaging and updates on different goals from awareness to 
relevant to your target platforms. engagement and clicks.
audience personas. 
CONTENT
STRATEGY
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FACEBOOK 
MARKETING
• Optimize your Facebook business 
page
• Create engaging organic posts
• Share content across Facebook 
family of apps
• Run contests and promotions
• Partner with Facebook influencers
• Try different ad placement options
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INSTAGRAM 
MARKETING
• Visual, mobile-focused platform
• Leverage Instagram Stories
• Partner with influencers/brand 
ambassadors
• Engage your audience through 
comments
• Analyze performance and top 
content
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Create 
engaging, 
valuable 
TWITTER tweets Leverage Twitter 
threads
MARKETING
Use Twitter 
Lists 
• Craft content that entertains, strategically
educates, or provides news. Include 
images, links, hashtags, handles. 
Keep it scalable. Tweet regularly. Run Twitter ad 
• Use threads to tell a story or go campaigns
more in-depth. Add multimedia, Partner 
links, profiles. Makes content stand with Twitter 
out in the feed. influencers POST 
• Target users with Promoted Tweets TWITTER 
and Accounts. Tailor messaging, POLLS AND QUOTES
have call-to-action buttons. Measure WWW.NIDMINDIA.COM 
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MEASURING 
Use in- SUCCESS 
built 
insights WITH 
tools Key ANALYTICS
metrics
• Establish clear engagement, reach, 
and conversion goals to evaluate 
Analyze against. Set targets for followers, 
performance likes, shares, comments etc.
by post and • Review analytics on each piece of 
asset content to identify your best 
performing. Determine optimal post 
types, topics, formats, and timing.
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SOCIAL MEDIA 
MARKETING 
TIPS
OPTIMIZE 
PROFILES RESPOND
Craft an attractive, branded Build relationships by 
profile photo and cover consistently replying to 
image that represent your followers who comment.
business.
CONTESTS CROSS-PROMOTE
Consider prize incentives When you publish new blog 
like product giveaways, posts, videos, etc. share that 
vouchers or shout-outs. content across your social 
platforms.
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KEY TAKEAWAYS
• Social media marketing is a 
powerful tool for businesses of all 
sizes.
• Set clear goals aligned with your 
overall marketing objectives
• Get to know your target audience 
to choose the right platforms
• Leverage features of top platforms: 
Facebook, Instagram, Twitter
• View social media as part of an 
integrated digital marketing 
approach
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DIGITAL MARKETING
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