Dental Digital Marketing: How & Why
                     Dental Digital Marketing: How & Why?
When it comes to attracting new patients for your dental practice, which tactics are you currently utilizing? 
For many dentists, they invest in traditional methods such as yellow pages, TV ads, billboards, and even 
radio ads. While these methods can be somewhat useful, in 2018, it is more important than ever to be 
advertising online as well.
Notice your practice is attracting fewer customers than previous years? In this day and age, most people are 
looking online when it comes to spending money, including their medical and dental care. For most 
consumers, yellow pages are a thing of the past! More and more potential patients are also moving away 
from traditional mediums like television and radio, opting for new online services such as Netflix, Hulu, and 
Pandora. So what exactly can you do to make sure your advertising is on par with the competition in your 
area? Try digital marketing for dentists!
Digital Marketing Brings Quicker Return On Investment
Notice that your traditional forms of advertising aren’t providing the same return-on-investment that they 
used to? While traditional advertising methods, such as newspapers, yellow pages, TV, and radio ads can 
raise brand awareness in your local community, these methods are no longer as effective for immediate 
action any longer. In 2018, about 85% of consumers turn to the internet when making a purchase, looking 
for reviews and information prior to making a decision.
With digital marketing, you can target patients that are actively looking for dental treatments. 
Search Engine Optimization, for example, works by increasing your relevancy on search engines, allowing 
patients to find you when searching for keywords such as “looking for dentists”, “dentist near me” and many 
more! Pay Per Click advertising, on the other hand, allows you to pay to ensure your ad is being seen when 
potential patients search for these keywords. 
If a patient clicks on your advertisement, you are charged per click. Both of these forms of digital marketing 
can be an excellent option for targeting patients that are actually looking to receive dental treatment.
Digital Marketing Reaches The Right Patients
Are you still only utilizing traditional advertising methods to reach your potential customers? Chances are 
you aren’t even reaching them! When it comes to newspaper, TV and even radio advertisements, many 
businesses will reach:
● Patients that already have a trusted dentist in your community.
● People who are not interested in professional dental care.
● Patients who already visit your dental practice.
● Patients that are not currently looking for a new dentist.
As mentioned above, when you utilize digital marketing, it is very simple to target the patients you are 
interested in attracting, not wasting your money reaching people that aren’t even interested in visiting your 
dental practice.
Digital Marketing Allows For Direct Targeting
With digital marketing, you can even target more than just new, potential customers. With 
Pay Per Click advertising and other methods, you can actually reach out to previous patients or even people 
that have visited your website in the past to remind them that you are still attracting new patients.
Being able to target specific people is a wonderful option for being able to customize your message. You can 
target customers looking directly on search engines or even those that are visiting local websites for 
information about your community. With digital marketing it is easier to find the customers you are 
interested in and providing them with a customized advertisement, making them more likely to be your next 
dental patient.
How Does Online Marketing For Dentists Work?
At Adit, we are proud to provide a wide range of digital marketing services for dental practices. These 
services include:
Web Design/Development
Did you know your website is often your first impression on the internet? Adit can make sure that your 
website leaves the best impression possible on potential patients.
Search Engine Optimization
Are you being found when potential patients are searching online? With search engine optimization, Adit can 
increase the ranking of your website in search results to allow more potential patients to find your practice.
Pay Per Click
You shouldn’t have to pay when nobody is clicking on your ads. Pay Per Click advertising allows you to 
advertise to your target audience, and you only pay when the ads are actually clicked.
Social Media Marketing
Is your dental practice active in the online community? Adit can manage your presence on every social 
media outlet, allowing you to stay active and reach more patients.
Reputation Management
Do you know what your patients are saying about your practice online? Adit makes sure you are rewarded 
for your hard work satisfying patients by providing tools to encourage your patients to leave more positive 
reviews. If there are any complaints about your services, we make sure they get the attention they need 
without incurring a negative effect on your online presence.
Contact Adit Today For Digital Marketing For Dentists
Do you want to reach more patients with digital marketing for dentists? Contact our marketing experts at 
Adit today. We are ready to help!