Dental SEO In 2022 - What You Need To Know To Be Successful
                     Dental SEO In 2022: What You Need To Know To Be 
Successful
As the backlash from a long year of shutdowns due to the COVID-19 pandemic comes to an end, many 
dental practices are looking to make a smooth transition into a fruitful year ahead. Although it may appear 
that everything has changed in your everyday operations, from mandatory mask policies to limited capacity 
and even finding new ways to retain your current clientele, there is one thing that has stayed true through 
trying times—the power of marketing through a successful SEO strategy. In this article, we will break down 
how to achieve online success. By following these simple steps, you can ensure that your practice stays 
ahead of the game in 2022.
SEO And Your Dental Practice
SEO is a term that stands for "Search Engine Optimization." As I'm sure you know, this is a commonly used 
term that defines how your business is optimized (listed) online. A successful SEO strategy leads to your 
business ranking highly on Google for searches in your competitive area. Ranking highly on search engines 
can help you book patients searching for keywords related to your services.
Keywords In Dentistry
In the ever-changing conversation on SEO strategies and dental marketing, one thing has been consistent 
through the search engine era: the effectiveness of keywords. A keyword is used to define the content found 
on your page in relation to the area in which your search should be found. The smaller the area and the 
more unique the keyword, the better chance you will have of ranking for that term when it is typed into a 
search bar. The larger the area and the more general the search is, the more difficult it will be to rank for 
that specific search term.
Content Is Crucial In Dentistry
Content is king! In a digital world saturated with boring, generic textbook content that lacks keywords, 
having well-crafted custom content will set you apart in your industry. Content breaks down to multiple 
categories and includes but is not limited to your service pages, blogs, videos, social media posts, and even 
bios. When creating content and blogs, it is important to remember that your titles and text will be picked 
up in searches. That means you should write your content how you would search for it.
Business Listings
When it comes to your dental practice, one of the most important pieces of the SEO puzzle is domain 
authority. Domain authority is a search engine ranking score from 1-100, which helps predict how likely your 
website is to come up in search results. This score is taken from combining your total traffic and consistency 
through any and all related search engines. Making sure your business is properly listed throughout the 
internet is key to stating your presence online.
Generating Reviews For Your Dental Practice
The year is 2022, and I am a patient with access to dozens of qualified dentists near me. Which one I choose 
is easily determined by what my Google search results suggest, what location is most convenient, and which 
practice has the most positive reviews. I'm sure that by now, your practice can appreciate the power of a 
positive review. The question is simply, "How do I generate positive reviews?"
The solution to generating reviews so that you can build a positive reputation on Google, Facebook, Yelp, 
and anywhere a review is needed is to automate the process through text and email. Technology takes care 
of your heavy lifting, and now you are generating reviews in your sleep. For more information on easy 
review generation, visit https://adit.com/dental-reputation-management-software/.
Following these simple steps in SEO optimization will ensure your practice's growth online in 2022. For more 
questions in accelerating your patient acquisition, visit us at adit.com. Where we not only specialize in 
booking patients for your dental practice, we guarantee it.