Uploaded on Jun 15, 2022
Receiving positive reviews from your dental patients is crucial in growing your business. Feedback that praises your team members and services can be just the push needed for a prospective patient to book an appointment with you.
Learn How To Delete Google Reviews The Right Way
Learn How To Delete Google Reviews The Right
Way
Receiving positive reviews from your dental patients is crucial in growing your business. Feedback that
praises your team members and services can be just the push needed for a prospective patient to book an
appointment with you. But what if someone shares a poor experience on Google reviews? Knowing how to
delete a google review that unfairly accuses your dental office of inadequate care or is spam from
competitors is crucial.
But, going about isn't as simple as you might think. This article explains how Google Reviews work, what it
takes to delete them, and what happens if you can't get them removed.
Google Review Basics
To better understand how to delete a Google Review, it's important to understand the basics of how they
work. You likely already know what it is, but keep in mind that other feedback platforms out there look
similar but aren't actually part of Google.
The interface used to manage any testimonials your dental practice receives is directly integrated with the
search engine and its related business tools and applications. This system allows you to respond to online
reviews you receive from patients, which requires careful consideration of tone, language, and HIPAA rules.
It's also important to note that those who choose to leave your practice feedback after a visit can also edit
their comments later.
Finally, you can't simply click a button and delete a review you receive.
Wait...You Can't Delete a Negative Review?
Could you imagine a world where every company only had perfect customer experiences and no negative
feedback? No, we can't either. The reality is that a truly reputable dental company will have both positive
and negative reviews visible on their Google My Business page.
Keep in mind, complaints that aren't legitimate shouldn't be permitted to remain, and there is a process to
delete a Google review that violates the community standards.
To delete Google reviews, you only have two ways to go about it: have the author remove it or flag it as
inappropriate. To complete the flagging process, you will need to fill out a brief automated form that will
include your email address and the violation type associated with the negative reviews you want to be
removed.
Google's review system does use spam checkers when someone initially submits feedback. This is also an
automated process that analyzes the content of the review for anything inappropriate, untrue, or irrelevant.
It's proved to be a reliable system for detecting problematic comments pretty quickly, but it's still possible
for some to slip through. This is why they provide this additional layer of quality assurance.
Naturally, reporting a review you don't like or feel is inappropriate doesn't guarantee its removal. So, it's
important to know when you should or shouldn't report a bad review.
Situations When You Should Flag a Google Review
Google offers in-depth explanations of their community guidelines for acceptable review content, and below
are the most common situations when you should report problematic feedback:
Illegal Content
You may have someone spam your profile with negative reviews that have nothing to do with your business
whatsoever. If these services or goods are illegal in your area, Google prohibits them from posting feedback
that will have hyperlinks to other websites or emails that sell these products.
This prohibition also includes images, like infographics, advertising these items.
Impersonated Review
Google thrives because it strives to provide the most accurate services possible. Misrepresentation of
businesses hurts user experiences, so anyone who leaves a review must be the account's owner writing it.
Likewise, feedback left by individuals using fake accounts or using someone else's Google account to do so
should be flagged.
Spam
Another issue is a spammy and/or fake google review. It could be a positive or negative review for a product
or service that has nothing to do with your dental company. If you are receiving feedback from customers or
individuals regarding experiences unrelated to your practice, don't hesitate to remove Google reviews of this
type.
Offensive Content
Google content guidelines for reviews expressly prohibit offensive content it deems to be profane, obscene,
or explicit. The platform will also take down feedback with comments that could be seen as threatening or
derogatory.
Anytime you receive a comment or review that would fall under these restrictions, protect your dental
brand's image and report the posts.
Conflicts Of Interest
Another important thing to remember is Google wants honest reviews that aren't manipulated to favor the
company receiving them. This means that those who work for a company, own it, or have any other interest
in its success shouldn't leave feedback.
Likewise, remove Google Reviews of employees who leave poor feedback about operating conditions or your
services.
Trying to Delete a Google Review May Not Be a Good Thing
One of the disadvantages of having a Google Review deleted is there isn't any guarantee it will get taken
down. If your request is agreed to, you still have no idea how long it will take the search giant to get around
to doing so either. During this time, you could potentially lose customers who can still see it.
It's also important to remember that a review being negative on its own isn't enough. Just because a patient
uses negative language isn't enough either. Unless they specifically violated the community guidelines for
content that Google has in place, it will remain. The reason is that the platform focuses on customer
experiences, so if someone didn't appreciate your hygienist's bedside manner during a routine cleaning, the
search giant wants other potential patients to know about it.
So, what can you do?
Five Approaches Dental Companies Use to Handle Negative Google Reviews
Respond
The majority of the time, responding to a poor review can lead to it getting deleted. However, the reality is
that customers want acknowledgment, and sometimes, all it takes is a heartfelt apology, and they will take
it down or update it to mention you did something about their issue. The latter is especially beneficial
because it shows your market audience you care about providing the best possible service.
Follow Up
An interesting point to remember about Google Reviews is how long they remain relevant on your rating.
Google will continue to factor feedback that is years old into your rating, which means that an upset patient
from five years ago can still be hurting your reputation. However, most prospects looking for dental care
mostly rely on recent testimonials when deciding on a new dentist.
You could potentially have the Google review deleted if your business has changed so much that you may be
able to consider taking down their feedback. However, many dental companies will offer a special service
deal to get them to return and then update their comments to reflect their new experience.
Solve The Problem
Similar to following up, by doing what it takes to resolve whatever led to a negative review reasonably, you
can probably convince the patient to delete it or update it.
Being accountable for the issues your dental practice has in areas of customer service, patient care, and
other related problems is crucial to the long-term success of your business, regardless of a Google review
being left or not.
Also, letting a reviewer know that you addressed the problem they reported and that going forward, it won't
happen again can repair your relationship with them. Even if they don't remove their comments, you can
update your own response outlining the steps you took so that the public will know that you took their
complaint seriously.
Authenticate The Review
The Internet can feel like the Wild West sometimes. Individuals will go out of their way to be malicious and
leave fake reviews to hurt businesses. Often, this is due to an employee being disgruntled or a competitor is
trying to sabotage your success.
Regardless of its source, take time to authenticate any review you receive that seems illegitimate. Maybe
the feedback you received was only a 1-star rating and no details given from a customer you don't
recognize. Do a quick review of the account that left the Google Review on your profile and see if there are
any other posts they've made on other businesses. You can also check out Google Maps to see if they are
referring to a different dental office.
If you don't see a profile picture associated with them, try responding to their comments and see if they
respond. If they don't, flag it as inappropriate.
Take Control of Your Dental Practice's Reputation with Adit
For many dental companies, waiting on a response from Google regarding a flagged review isn't worth the
wait. Instead, being proactive and staying on top of your brand's reputation is the most effective way to
increase your positive review count and deal with the negatives that pop up now and then.
Adit recognizes that your dental office's online reputation is crucial to the success of your marketing
strategy and sustainability. So our company created a review process called Pozative that helps you
generate a Google review faster on websites that matter. From Google to Yelp and Facebook, we make it
easy for your patients to leave their opinion of their service experience.
This program also easily integrates with your current practice management software, allowing you to
manage all the places you receive reviews in one convenient location. For more tips on managing customer
feedback, read our ultimate guide for.
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