Uploaded on Sep 5, 2022
As a dental practice owner, you know all too well how expensive it is to run your office. Between equipment and supply purchases, payroll, lab costs, and advertising, you may worry if it's possible to maintain your profitability with all these variable costs. Here are our top strategies to manage overhead that is impacting your bottom line and impeding practice success:
How To Reduce Your Dental Practice's Overhead Costs
How To Reduce Your Dental Practice's Overhead Costs
As a dental practice owner, you know all too well how expensive it is to run your office. Between
equipment and supply purchases, payroll, lab costs, and advertising, you may worry if it's possible to
maintain your profitability with all these variable costs.
While you are used to adapting your processes to new dental technology and products, you reducing the
overhead that inevitably comes with this territory is somewhat challenging. There are several ways to
tackle wasteful spending, such as going with new vendors for your supplies, but it's always best to
evaluate how efficiently your dental practice is managed.
Below are our top strategies to manage overhead that is impacting your bottom line and impeding
practice success:
Top Strategies to Reduce Overhead in Dental Practices
Automate Your Scheduling
Does your practice have a VoIP phone system with SMS messaging capabilities? If so, get the most out of
text communications with your patients by automatically sending out scheduling requests and reminders.
This can innovate your entire recall process and save your front desk team time and sanity. That's because
of the reduction in phone calls they will have to make throughout the course of their day.
Patients can simply click an embedded link to your online calendar or respond back to set up or confirm
their upcoming visit. Adit's automated scheduling features enable your practice management system to
automatically book treatment dates based on our software interpreting patient text responses.
Centralize How You Communicate
Most dental offices rely on several methods of communication to reach out to potential and existing
patients about the latest treatments and special offers available. From traditional postcard mailers to
radio ads and billboards, the cost to engage your market audience using these channels is costly. When
you add in secure two-way messaging, emails, and digital marketing, it's easy to find your communication
strategy disjointed and inefficient.
A state-of-the-art VoIP system that integrates with your practice management system, like Adit Voice, can
bring all of these channels into a centralized communication hub. This means substantial time savings for
your team because of smart routing technology, call recording, and auto populating a caller's information.
These features keep your team up-to-date on everything, from upcoming appointments, treatment
history, account balances, and more.
Go Remote With Mobile PMS Apps
COVID-19 sent many dental practitioners scrambling to find viable options for continuing patient care
during a major global health crisis. If you were one of the thousands of U.S. practices that dealt with
temporary closures, stringent exposure prevention measures, and limited office hours, teledentistry was
probably a lifesaver.
With mobile applications, dental professionals and their staff can continue seamless communications and
complete day-to-day administrative tasks while still providing quality dental treatments while out of the
office. This saves time on supplies, patient travel costs, and operational expenses associated with office
visits.
Put Your Online Reviews To Work
In just the past ten years, digital marketing has transformed how dental practices engage their market
audience. This is mostly because people primarily search online for their dentists. Reviews left on sites like
Facebook or Google My Business are crucial to a prospective patient's decision to book an appointment
with your clinic.
The more positive reviews you have, the better your search engine results page (SERP) ranking.
Make it a priority to get this feedback from your patients at the end of every visit by scheduling automated
texts to trigger once an appointment gets marked complete in your PMS. Not only is it a convenient
reminder, but you can embed a link in your message for quick access to your preferred review site.
Get All Your Flexible Payment Options Under One Platform
Reduce overhead from payment processor fees by consolidating your bill pay options under a single
platform, like Adit Pay. With this type of convenient application, your patients can still settle their accounts
via a secure link or through their patient portal at their convenience. You can have your current practice
management system seamlessly integrate with this software, which can automatically update patient
account balances.
You should also consider investing in this platform option to go virtually paperless when it comes to billing.
Imagine the time saved if your team isn't constantly printing and loading invoices into envelopes to mail
each month.
Streamline Workplace Collaboration With Internal Chat
How often do your employees need to track down another team member to get answers? Does this happen
in the middle of a patient's treatment experience? Ineffective communication leads to distractions, mistakes,
and organizational failures that impact patient experiences. Internal chat integrations can make a world of
difference in these areas and reduce the time lost trying to track down a team member.
This option also provides an innovative way to improve collaborative efforts, allowing your employees to
keep up-to-date on important matters discreetly when attending to a dental patient. All these benefits
translate into saved production time and happier patients thanks to reduced distraction. Your bottom line
will love these advantages.
Discover What Contributes To Your Overhead Using Analytics
One of the quickest ways to identify inefficiencies in your office that lead to high overhead costs is by using
practice analytics. Dental companies have quickly discovered the invaluable nature of data collection and
analysis like every other industry. Using an intuitive practice analytics tool to evaluate everything from
treatment trends, scheduling efficiency, and patient communication can help you take actionable steps to
address any issues impacting your monthly spending.
This feature is especially helpful when it comes to staffing decisions. Learn what times of day are your
busiest and save on unnecessary variable costs, including payroll. Use this same tool to determine which
patients have become inactive and actively work to recall them. This can offset your overhead expense.
Reduce Your Postage Costs
If you have a VoIP system in your dental practice, make the most out of it and limit how much time gets
wasted on preparing and mailing physical paperwork. Instead, send electronic patient form requests via text
message and receive important intake paperwork sooner than later. This allows your team to identify any
insurance or previous medical history issues that could delay treatment and/or collection.
Using a platform like Adit Voice takes electronic form submission to the next level of efficiency. It integrates
with your current PMS and automatically routes received information to the patient's file. This means shorter
wait times and less workload on your front desk. The savings you will earn from using less postage supplies
and streamlined productivity will put a significant dent in your overhead.
Consider Focusing On Email Marketing
Dental practices often spend thousands every month on ad campaigns in hopes of capturing quality leads
that will convert into booked appointments. Regardless, if you're a new startup or have multiple branches
throughout your state, reducing marketing costs is always top on the list of spending cuts.
Email marketing may be a great alternative to the high cost of PPC ads. Consider optimizing your email
outreach to take on some of your advertising goals. This approach costs just a fraction of pay-per-click
ads, and their customizability offers you the same targeting capabilities.
Cloud-based practice management platforms like Adit offer advanced email marketing tools that make
composing email campaigns a breeze. Use pre-created templates or create your own with an intuitive
dashboard. Need to send out a batch or have segmented lists? No problem! Save time by importing
patient information with just a few button clicks.
Adit is Your Premier Solution to Decrease Dental Practice Overhead Costs
To truly address overhead spending in your dental office, you need the right practice management tools. It
takes more than buying fewer supplies and being conservative with energy to address this costly
inevitability of running a practice. You should take a big picture approach to how your clinic runs and the
methodologies used to achieve your financial goals.
Adit offers over 15 tech-forward practice management tools that will empower your dental business to run
more efficiently. From digital file management to billing and teledentistry, our team of expert developers
continues to innovate technological solutions to help you meet the ever-growing demands of the dental
industry.
Learn more about how Adit practice management software can help you gain control of your business
overhead costs by requesting a free demo today.
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