SEO For Blog Posts_ The “All-You-Need-To-Know” Guide
                     SEO For Blog Posts: The “All-You-Need-To-Know” Guide
Exactly what is SEO, and why does it matter? Well, SEO is the abbreviation for search engine optimization, 
and when you make efforts to boost your site’s Google rating, that is SEO. In short, if you post a quality blog 
that people want to read you will improve rankings. However, there are a few ways to get your rankings to 
soar even higher. The first-page spot on Google will surely flood your site with traffic. But you may wonder 
how SEO works for blogs.
SEO And Keyword Usage
Keyword usage is the foundation of search engine optimization. The words and phrases that site visitors use 
to find what they need in Google are keywords. For instances, if you are looking for a place to work out in a 
new town, you may use, “gyms near me.” That is a keyword phrase.
There are two basic varieties of keywords, short-tail, and long-tail.
Short-Tail Keywords
Phrases consisting of one to three words are short-tail keywords. People use these when they are not exactly 
sure of what they are seeking. Short-tail keywords are often used to find general information.
Short-tail searches are not likely to improve your ranking. The problem is that countless websites with strong 
internet presence compete for these keywords in Google. You may gain more traffic, but it is difficult to rank 
well with short-tail keywords.
Long-Tail Keywords
Phrases longer than three words are long-tail keywords. People use these search terms when they know 
what they want to find. This type of search phrase is used far less frequently.
In most cases, the good thing about long-tail keywords is the lack of competition for them. The result is easy 
ranking for some blogs, and as you continue to rank high with these keywords, you can expect a boost in 
combined traffic.
So, Which One Should You Focus On?
Optimize your homepage and category pages for short tail keywords and optimize blog posts for long tail 
keywords. It is recommended that articles are optimized for longer tail keywords. Aim even higher after you 
start seeing results.
Optimizing Your Posts For Google
Search Optimization for blogs require two things:
● An understanding of the correct keywords
● Recognizing where to insert them in your writing
That is the simple version of the process; this breakdown is more elaborate:
Brainstorm & Analyze Keywords
Place keywords in your:
● Headline
● Page title
● URL
● Written content
● Meta description
Brainstorming & Analyzing Keyword Ideas
When brainstorming and analyzing what keywords will boost traffic, the first step is to compare your options. 
The Google Keyword Planner is a good place to start; it is a free resource that anyone can use. Start by 
finding several potential keywords and click the link to search for new terms and ad group ideas. You will 
need to explore a few descriptive phrases to figure out which will be most effective for your blog. Keyword 
research is basically a little guesswork and experimentation.
Optimizing The Post For Google
To improve your chances of getting the best ranking, those new keywords must be strategically placed. The 
SEO Yoast plugin can help you reach new heights. The process is very straightforward after you install the 
free or premium version, it will provide an SEO status checklist. The plugin will also allow you to choose up 
to five focus keywords per page for search ranking.
Optimizing The Images For Google
To optimize your images for better ranking include the keyword in the image filename and the alt tag. The 
filename should be descriptive and accurate for Google and people searching. It should match the what 
appears in the picture. To separate words in an image filename, use hyphens.
Handle the alt tag in the same manner. You may be able to use the same descriptive words as the filename 
without any hyphens.
Conclusion
SEO optimization for blogs and articles doesn’t take much effort. The time you put into it will be well worth 
it.
In-case you need a professional SEO Optimization service, contact us.