The Ultimate Guide To Creating A Successful Dental Blog
                     The Ultimate Guide To Creating A Successful Dental Blog
If you looked up your dental competitors right now, how many have a blog? It's probably a good bet that nearly all 
of them do. And this is smart marketing on their part because patients want a source for trustworthy information, 
blogs drive traffic to the primary dental website, and search engine rankings will scale up as more content gets 
added.
So, how do you begin your own blog for your dental clinic? It starts with understanding the basic format first.
The Anatomy of a Dental Blog
There are specific elements you don't want to exclude from your own dental practice blog since they will play a 
key role in engaging your audience, converting leads into booked appointments, and contributing to your 
organic SEO strategy.
Below are some standard features you should include:
● Engaging media (photos, videos, infographics, and illustrations)
● A headline that grabs
● Informative introduction
● Smart segues into new information
● Clear main points with support
● A final summary
● A Call-to-action (CTA) link or button
Do's And Don'ts Of Dental Blog Content Formatting
Quality content is of the utmost importance. Readers tend to know when they are reading a sales pitch or an 
article with little informative value. Avoid this by making sure any media you include is of high quality, adds 
to the message, and creates breaks between large content areas. Don't hesitate to peruse a few articles by 
other dental providers in your area to get a feel for what you want your blog' to look like.
While photos and videos are a great way to engage your potential patients' attention initially, you need to 
hold on to it by using intros that fuel their interest further into the message you want to convey. This section 
is usually ideal for sharing the primary focus of the article.
Even though you are also using your blog content as a search engine optimization boost, you must 
write with your viewership in mind. Use language they can easily understand, avoid overstuffing keywords 
and focus on the information you wish to share first. Google search crawlers view keyword saturation over 
2% as borderline spammy, so aim for using these words and phrases once every 100-150 words or so.
Finally, the conclusion is your opportunity to summarize what was discussed, your dental practice's point of 
view on the topic, and a call-to-action (CTA). However, do not leave out that final push to book an 
appointment or call for more information. When readers reach the end of an article, they are more likely to 
follow the next steps you suggest.
Tips for Getting Started with Dental Blogging
If you're brimming with ideas for dental content you want to share, consider the following tips to ensure you 
present your topics effectively:
Discuss Pain Points In A Hopeful Tone
Most patients already associate discomfort and pain with going to the dentist, so avoid reinforcing this anxiety in your 
blog. When discussing certain oral health conditions or treatment options, it's okay to acknowledge discomfort from a 
cracked tooth or wisdom tooth extractions but focus on the relief your team provides the patient during these 
procedures.
Also, highlight how much better they will feel having their healthy smile back.
Presentation Is Everything–Even In Blogging
When it comes to dental blogs or any industry blog, posts filled with large chunks of text, outdated screen 
formatting, and hard-to-read fonts don't fare very well. In fact, with the advent of social media platforms like 
Instagram and Pinterest, you communicate important information about your dental office with quality 
photos and videos.
Definitely think outside the box to get the most impact. Maybe an infographic with bright colors and crazy 
but true facts is more appropriate for what you're writing about. Whatever you share with the world about 
your dental practice, make sure your presentation is engaging and inspires visitors to share it.
Make HIPAA Compliance Your Top Priority
You will probably cover many universal dental care topics like how to floss effectively or recognize signs of 
gum disease. However, you want personalized content that reaches new patients on an individual level. 
Being able to share stories related to your audience's experiences is crucial, but you have to be careful.
HIPAA privacy laws require strict confidentiality of patient information. Just because you don't mention a 
name, age, gender, or other details doesn't mean you aren't violating someone's private medical 
information.
So, what can you do to remain compliant but still deliver relatable content?
Compile similar data into a single example. It's not uncommon for dental patients to deal with the 
same issues. You may have four or five you're currently treating for some form of periodontal disease. 
Instead of speaking on a particular case from a week ago, which could make the patient realize you're 
talking about them, talk about how you've experienced many instances of this problem for the two decades 
you've been a dentist.
Write a fictitious example. Similar to the core message of the periodontal example above, you can 
completely fictionalize your story. Instead of focusing on the number of cases you've treated, your central 
theme could be how preventable this condition is.
Talk about someone who doesn't exist or share similar health information with your new patients. Just 
express the sentiment that a solution is possible for sufferers.
Talk to the reader directly in the second person. A great example of HIPAA compliance in personalized 
content would be, "Do you know if your gums are healthy?" Then speak on the signs one might have if they 
have periodontitis and what to do about it.
Keep Your Marketing Strategy In Mind While You Write
Every blog post you share on your website needs to coordinate with your digital marketing strategy. Some 
straightforward ways you can optimize your content for search engines is to do the following:
● Keep titles and headers under ten words long
● Use meta descriptions and tags for the article and images
● Include a link to an authoritative source for some of your information
● Limit how many links you use to other service pages on your blogs (contact, services, other blog 
articles, etc.)
● Use keywords appropriately, and try not to overstuff your article
● Headers should be in a proper hierarchy
● Create an easy to remember permalink
● Alt text phrasing can boost on-page SEO by adding descriptions to your images on the backend for 
Google to recognize
There are several tools available for researching keywords and phrases for your content. Ahrefs is a popular 
web-based query tool that can help you narrow down what terms will best support your SEO efforts.
Cover Your Legal Liabilities
When you post a blog offering advice on caring for one's teeth or managing an ongoing condition like gum 
disease, you might find yourself liable for those sage words. Speak with an attorney before making 
treatment claims or diagnoses in your writings. When possible, use the most reliable sources available to 
support your statements.
You may want to consider including footnotes of your information resources. It's also recommended your 
blog have a brief disclaimer that is a shortcut to a more in-depth version.
Share Your New Blog Content Everywhere You Can
With your post complete, share it across every marketing channel available. You can even write up several 
articles at a time and schedule a date when they should get released to the public on your site and other 
platforms.
Social media sites like Facebook and your Google business profile pages are a high priority for this step since 
their viewerships are the highest worldwide. 
 Don't forget to include a short 140-character or less description of your article in your postings, so users 
know what they are clicking to read.
Post Consistently
Creating engaging content that is SEO optimized takes practice. They always say that repetition is key to 
learning, which also goes for blogging. But, you need to do more than just regularly post– you need to do so 
predictably so your audience begins looking forward to your dental content.
The ideal release frequency for a dental blog post is at least a couple of times a month. This will ensure you 
maintain your site's momentum. In addition to how often you'll release new content, ensure search indexing 
will pick up your work easily by keeping blog lengths between 600 and 900 words.
As mentioned earlier, don't forget to add media to your blog post, break up large text areas, and try to stick 
to a 9th-grade reading level for your readers. Overly technical dental jargon can quickly shut down reader 
interest.
With a bit of effort and planning, you can create a blog for your dental office that your patients and 
prospects will rely on for important oral health information. This is one of the most cost-effective methods to 
create organic traffic to your business website.
It also can improve your overall Google ranking because you will grow your EAT factors with your 
authoritative content.
What Topics are Appropriate for a Dental Practice Blog?
Now that you know the basics of creating a blog, you need to determine which topics you want to focus your 
efforts on. Ideally, you already have a good idea of your dental practice's niche and can quickly list out some 
content topics based on those.
From there, you can break your entries down into a few different categories, including:
Dental Advice
You need to be careful of the type of advice you give, but topics around maintaining oral health are trendy 
and draw a lot of traffic. These entries will also further highlight your dental expertise, which will develop a 
level of trustworthiness with your readers.
Dental Care Guides
Everyone loves a good tutorial to explain how to do something. For example, providing a care guide on 
flossing or explaining the steps to clean dentures and bridges will be frequently visited. These articles are a 
great way to showcase some of your products for these purposes, too, so you can upsell more easily when 
patients come to your dental practice later.
Promotions For Dental Practices
Who doesn't like a great deal? These entries are typically shorter than your standard blog but contain many 
of the same elements. The primary purpose is to convert readers into booked appointments by offering 
some incentivization when they visit. For example, first-time patients might receive a free week's supply of 
home whitening paste.
Viral Health Topics
The exciting thing about trending oral healthcare news is it can be motivational, humorous, or downright 
wacky. Blogs that cover the latest in dental news should focus on stories that will grab and hold attention. 
Don't write about the ordinary; find the extraordinary. This can help you create a fan base addicted to your 
latest viral story reports.
Keep in mind, though, that these topics are often time-sensitive. Like fads, you either jump on board while 
they're in, or you'll sound odd bringing it up later.
Highlight Your Professional Accomplishments
Did you recently make the New Jersey Top 100 Best Dentists? Then that is certainly something worth 
blogging about. When you receive recognition for volunteer dental services you've donated in your local 
community or abroad, sharing this information in a blog post can make you more relatable to prospective 
and existing patients.
The same goes for any specialized training that broadens your scope of services at your dental practice. This 
isn't about bragging about how awesome you are. It's highlighting the fact you are the best dental provider 
available for patients in your area.
Listicles
Listicles is a fun word to say and comes from blending the two words list and article. These are extremely 
useful for creating a focused examination of important insights on your chosen topic. In the dental industry, 
practices often use this blogging style to cover top ten lists on a variety of subjects.
If it's international smile day coming up, you could create a blog post covering the top eight benefits of 
Teflon-coated floss.
Behind The Scenes Blog Post
Finally, consider writing a blog now and then highlighting what happens in your dental clinic on an average 
day. Behind-the-scenes stories help nurture your dental team's relationship with your patients and recognize 
the hard work they do to make appointments run smoothly.
Writing this type of piece also gives insight into what social atmosphere one can expect while receiving care 
at your dental practice. This can alleviate anxiety about treatment and break the ice ahead of time by giving 
them something to talk about with your team during their appointment.
Fine-Tune Your Blog's SEO Strategy with Adit
One of the biggest challenges dental practices face is having enough time in the day to get everything 
done. This includes finding time to craft quality blog content to share with your current and prospective 
patients.
If you aren't sure where to begin or if you have the time available to maintain a blog, you aren't alone. Adit 
assists dental offices just like yours to get the most out of their marketing efforts. Our team offers 
professional website design services that include a blog, social media share buttons, and content 
optimization so that your keywords are effective.
Our professional team of hand-picked content writers can assist you in creating value-added content your 
patients will benefit from reading. Don't have time to keep your blog updated? We have you covered! Adit 
can handle every aspect of your marketing strategy if needed, including posting relevant content every 
week based on your target audience's needs.
Contact us today to schedule a free demo and determine how our marketing services can create an SEO 
strategy for your dental blog that drives traffic and converts.