Role of Augmented Reality and Virtual Reality in Ecommerce
                     Role of 
Augmented Reality 
and Virtual Reality 
in Ecommerce
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Role of Augmented Reality and Virtual Reality in 
Ecommerce
Augmented reality is a rapidly-
growing trend in the 
eCommerce industry. For one 
thing, AR applications offer a 
way to give customers deeper 
and more complete 
information about your 
products; right from their own 
homes. This PPT will provide 
you with some details about 
what AR and VR and How do 
AR and VR work?
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What is Augmented Reality?
Augmented reality is an 
umbrella term for technologies 
that add virtual objects to the 
real world as we see it. While 
there are many ways to 
achieve this and a lot of 
discussions about which types 
of AR will succeed; most 
people recognize basic AR by 
its ability to superimpose 
digital graphics into the 
physical world, often using 
handheld devices such absa hrain.desertcart.com
smartphones or tablets.
Augmented Reality Vs Virtual Reality
Virtual reality is a fully immersive 
experience. The user puts on a 
bulky headset and goes into an 
artificial world that is created 
from scratch. Augmented reality 
is different; instead, it uses the 
surrounding environment as its 
canvas.
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Augmented Reality Vs Virtual Reality
Because of this, virtual reality 
can only be accessed by people 
who have the equipment 
necessary to use it. This can 
include things like a PC and 
display screen designed for 
gaming, or an 
Oculus Quest headset that costs 
about $400 for starters.
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Augmented Reality Vs Virtual Reality
Augmented reality is the 
experience of a person’s 
environment being 
supplemented with additional 
information, such as digital 
information and sensory 
enhancements which are 
overlaid directly on the user's 
view without obstructing it. On 
the other hand, virtual reality is 
an artificial environment that 
must be experienced through 
bahrain.deseerltecacrtt.rcoomnic equipment.
Benefits of Augmented Reality in Ecommerce
Augmented Reality (AR) is the 
most disruptive technology in 
years and it can transform the 
way you view your purchases 
before buying. Customers will 
be able to preview products or 
services in their own 
environment and on their own 
time, before electing to make a 
purchase. By using AR, 
customers can easily preview 
products and can easily pick 
the right product withoutb aahrnaiyn .desertcart.com
hassles
Benefits of Augmented Reality in Ecommerce
AR can help your customers 
understand how to use 
products before they even buy 
them, saving both time and 
money. For example, AR could 
show customers exactly how to 
set up their new furniture. 
Customers can then have a 
better idea of what it will look 
like in their home before 
purchasing it. AR can also be 
used for interactive user 
manuals, giving customebrashr ain.desertcart.com
step-by-step instructions for 
setting up or using your 
product.
Benefits of Augmented Reality in Ecommerce
AR applications can make user 
manuals more interactive and 
easier to understand by 
bringing concepts to life in the 
user’s hands. For example, 
Chalkable has been using AR 
to help its customers see how 
their products work in real-time 
on a piece of paper or 
whiteboard.
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Benefits of Augmented Reality in Ecommerce
Augmented Reality is a 
powerful way for consumers to 
better understand the products 
you’re selling. With AR, you 
can use your products as 
tutorials to help customers 
learn how to use them, see 
what they’ll look like in their 
homes, or demonstrate how 
they work.
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Benefits of Augmented Reality in Ecommerce
Augmented reality is a fun and 
compelling way to bring the 
best features of your products 
to life. Whether you’re using 
AR to help customers find their 
perfect couches or trying out a 
new app before buying, it can 
make the difference between 
an average experience and 
one that brings delight.
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Benefits of Virtual Reality in Ecommerce
Virtual Reality is the latest 
phenomenon in marketing and 
technology. With the massive 
attention it has garnered over 
the past few years, it’s now 
being recognized for its 
marketing and customer 
experience benefits in 
eCommerce.
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Benefits of Virtual Reality in Ecommerce
VR allows for immersive, 
creative, and memorable 
customer experiences. Allowing 
for a tremendous boost in 
conversion rates. As everyone 
knows by now, social media is 
the king of marketing in today’s 
landscape; implementing VR 
into social media campaigns can 
be a goldmine for creating more 
brand awareness. 
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Benefits of Virtual Reality in Ecommerce
Showcasing Virtual Reality in 
your campaigns provides an 
instant talking point about your 
brand, meaning people are more 
likely to share these posts, 
allowing for more impressions 
and clicks.
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“Looking to the future, the next big step will be for 
the very concept of the ‘device’ to fade away” 
— Sundar Pichai
Thank You!
Do you have any questions?
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@desertcartmena & 
[email protected]
Credits: This presentation template was 
created by Slidesgo, including icons by 
Flaticon, infographics & images by Freepik
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