Behavioral Science and their Relevance to Community Health
                     Behavioral 
Science and 
their 
Relevance to 
Community 
Health
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Behavioral Science and Their Relevance to 
Community Health
Behavior is the way in which 
a person acts and the actions 
of a group. It includes 
anything that individuals do 
or say, as well as the 
thoughts or feelings that 
program or motivate those 
actions or expressions.
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Behavioral Science and Their Relevance to 
Community Health
People may not always be 
aware of the influences that 
shape their behaviors and 
make them different from 
others. 
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Behavioral Science and Their Relevance to 
Community Health
For example, people are 
constantly exposed to 
messages through television, 
radio, advertisements, and 
so on; these messages have 
an impact on how we see 
ourselves and how we 
perceive others. 
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Behavioral Science and Their Relevance to 
Community Health
They also influence our 
behaviors. The use of 
behavioral science in 
healthcare has been practiced 
around the world for several 
decades. There are several 
books and articles on this 
topic that deal with how 
behavioral health impacts 
community health.
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What is Behavioral Science?
Behavioral sciences are described 
as a social science that involves 
the systematic observation, 
experimentation, and mathematical 
modeling of human behavior 
through naturalistic observations, 
controlled scientific experiments & 
rigorous formulations.
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What is Behavioral Science?
Behavior science attempts 
to seek legitimate, 
objective conclusions 
through rigorous 
observations.
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What is Behavioral Science?
Examples of behavioral 
sciences include psychology, 
psychobiology, anthropology, 
and economics. There is a lot 
of relevance of behavioral 
science in health-related 
projects and studies.
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What is Behavioral Science?
The impact of behavioral 
science in management is 
very evident and HR people 
need to study this science to 
deal with people in a 
professional way.
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What is Community Health?
Community health is the 
health of a community’s 
residents, including their 
physical, mental, and 
social well-being. At the 
community level, 
community health 
focuses on many factors.
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What is Community Health?
Helping people maintain 
and improve their health 
through neighborhood 
initiatives that promote 
healthy relationships, 
create safe spaces for 
children and teens to 
play, prevent chronic 
diseases, and prepare for 
natural disasters.
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Impact of Behavioral Science on Community 
Health
Over the past decade, 
there has been a growing 
focus on improving the use 
of evidence in health care. 
Health partnerships have 
been used internationally 
to address this challenge. 
Using behavioral science 
to support community 
health is an emerging 
approach.
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Impact of Behavioral Science on Community 
Health
The authors describe a 
project that used 
behavioral scientists to 
support health 
partnerships. This helped 
these partnerships to 
understand and use the 
theories and techniques of 
behavioral science, for 
example in designing 
interventions for changing 
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Impact of Behavioral Science on Community 
Health
Their participatory approach 
enables health professionals to 
find their own solutions within 
complex systems using local 
knowledge and applying 
evidence-based principles. The 
importance of behavioral 
science in public health helps 
to make better policy decisions 
and provide better healthcare 
facilities for people around the 
globe.
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Impact of Behavioral Science on Community 
Health
Health partnerships are 
invested in improving the 
quality of care. However, 
many of their interventions 
focus on increasing 
technical competence, 
rather than changing 
practice through the 
motivation and opportunity 
of health professionals to 
make change happen.
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