Designmocha - what is digital marketing ?
                     WHAT  IS DIGITAL 
MARKETING?
It is the promotion of brands to 
connect with potential customers 
using the internet and other forms 
of digital communication.
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TYPES OF DIGITAL 
MARKETING
SEARCH  ENGINE PAY PER CLICK SOCIAL MEDIA 
OPTIMIZATION (PPC) MARKETING
(SEO)
CONTENT EMAIL INFLUENCER 
MARKETING MARKETING MARKETING
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SEARCH  ENGINE 
OPTIMIZATION
• SEO Is the practice of optimizing a website to 
rank higher in search engine results pages 
(SERPs) for relevant keywords and phrases. 
This involves a range of tactics.
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(PPC) PAY PER CLICK
• PPC advertising involves placing ads on search
 engine results pages or other websites and pa
ying for each click on the ad. PPC ads can be hi
ghly targeted, allowing businesses to reach the
ir ideal audience with precision.
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SOCIAL MEDIA 
MARKETING
• Social media marketing involves using social 
media platforms like Facebook, Instagram, Twi
tter, and LinkedIn to promote products or serv
ices. This can include creating organic content
, running social media ads, and engaging with
 followers.
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CONTENT MARKETING
•  Content marketing involves creating and shari
ng valuable, relevant content to attract and en
gage a target audience. This can include blog 
posts, videos, infographics, and more
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E-MAIL MARKETING
• E-mail marketing involves using email to com
municate with customers or potential custom
ers. This can include sending newsletters, pro
motional emails, and other types of email con
tent.
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/
INFLUENCER MARKETING
• Influencer marketing involves partnering with 
influential individuals on social media to prom
ote a brand or product. This can include payin
g influencers to post about a product, sponsor
ing content, or sending free products in excha
nge for reviews.
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WHY? DIGITAL 
MARKETING.
• The benefits of digital marketing company are m
any, including the ability to reach a wider audien
ce, target specific customer segments, and trac
k and analyze performance in real time. Digital 
marketing services can also be more cost-effecti
ve than traditional advertising methods like prin
t or television ads.
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CONCLUSION
 A digital marketing agency is a vital 
component of any modern marketing 
strategy. By utilizing a range of 
techniques and tools, businesses can 
reach their target audience, build 
brand awareness, and drive sales 
and conversions. With the right 
approach, digital marketing services 
can be a powerful tool for businesses 
of all sizes and industries.
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STAY TUNED FOR MORE
THANK YOU!
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