The Surge of Influencer Marketing in the Digital Realm
                     THE SURGE 
OF 
INFLUENCER 
MA collAaborRatioKn beEtweTen tIheN braGnd  
and the new-age content creators 
that help in the growth of the brand 
amongst is known as Influencer 
markeitng.
www.designmocha.co
m
INTRODUCTION
• we all are guilty of buying something we didn't need but 
somehow we got influenced and now, we are stuck with it? 
Well, that is exactly what we call the power of 
Influencer Marketing.
• It is nothing but a collaboration between the brand and the 
new-age content creators that help in the growth of the 
brand amongst their users.
www.designmocha.co
m
HOW DOES IT HELP IN BRAND’S 
SOCIAL MEDIA MARKETING?
A brand grows on the trust and authenticity it builds with its 
consumers and these influencers in digital marketing agency 
help in achieving the same. One is much more likely to 
purchase or get influenced by someone they like rather than 
getting influenced by a TV commercial. Social Media creates a 
base of trust between the user and the influencer, through 
tactics such as word-of-mouth, and social proof, making the 
products much more authentic and reliable. The most 
important part of an influencer marketing agency is the usage 
of the local language, especially when it comes to the diverse 
audience of India. 
www.designmocha.co
m
CONCLUSION
The change in brand voice via influencer 
marketing. The brands have also started 
customising their content as per regional 
audiences via influencer marketing agency 
thus, garnering way more followers than 
usual. Many of these influencers also 
transform into entertainment conglomerates 
and have been a medium of inspiration to 
other creators as well. 
www.designmocha.co
m
THANK 
YOU!
www.designmocha.co
m